{"id":52122,"date":"2018-09-04T06:01:06","date_gmt":"2018-09-04T04:01:06","guid":{"rendered":"https:\/\/www.biancolapisdesign.it\/Blog\/?p=52122"},"modified":"2019-09-26T18:41:58","modified_gmt":"2019-09-26T16:41:58","slug":"ricerca-per-progettare-un-logo","status":"publish","type":"post","link":"https:\/\/www.biancolapisdesign.it\/Blog\/ricerca-per-progettare-un-logo\/","title":{"rendered":"Ricerca per progettare un logo"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;3.22&#8243; background_image=&#8221;https:\/\/www.biancolapisdesign.it\/Blog\/wp-content\/uploads\/2018\/08\/Biancolapis-Design-della-comunicazione.-Creazione-logo-1.-Definizione-del-brief.jpg&#8221; custom_margin=&#8221;0px|||&#8221; custom_padding=&#8221;0px|0px|0|0px|false|false&#8221; bottom_divider_style=&#8221;arrow3&#8243; bottom_divider_color=&#8221;#ffffff&#8221; bb_built=&#8221;1&#8243; _i=&#8221;0&#8243; _address=&#8221;0&#8243;][et_pb_fullwidth_slider _builder_version=&#8221;3.29.3&#8243; header_font=&#8221;|700|||||||&#8221; custom_padding=&#8221;|||&#8221; hover_enabled=&#8221;0&#8243; box_shadow_style=&#8221;preset6&#8243; box_shadow_blur=&#8221;10px&#8221; box_shadow_color=&#8221;rgba(0,0,0,0.1)&#8221; remove_inner_shadow=&#8221;off&#8221; hide_content_on_mobile=&#8221;off&#8221; hide_cta_on_mobile=&#8221;off&#8221; show_inner_shadow=&#8221;on&#8221; button_text_size__hover_enabled=&#8221;off&#8221; button_text_size__hover=&#8221;null&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover=&#8221;null&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover=&#8221;null&#8221; button_text_color__hover_enabled=&#8221;off&#8221; button_text_color__hover=&#8221;null&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_one_text_color__hover=&#8221;null&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover=&#8221;null&#8221; button_border_width__hover_enabled=&#8221;off&#8221; button_border_width__hover=&#8221;null&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_one_border_width__hover=&#8221;null&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover=&#8221;null&#8221; button_border_color__hover_enabled=&#8221;off&#8221; button_border_color__hover=&#8221;null&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_one_border_color__hover=&#8221;null&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover=&#8221;null&#8221; button_border_radius__hover_enabled=&#8221;off&#8221; button_border_radius__hover=&#8221;null&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover=&#8221;null&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover=&#8221;null&#8221; button_letter_spacing__hover_enabled=&#8221;off&#8221; button_letter_spacing__hover=&#8221;null&#8221; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_one_letter_spacing__hover=&#8221;null&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover=&#8221;null&#8221; button_bg_color__hover_enabled=&#8221;off&#8221; button_bg_color__hover=&#8221;null&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_one_bg_color__hover=&#8221;null&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover=&#8221;null&#8221; _i=&#8221;0&#8243; _address=&#8221;0.0&#8243;][et_pb_slide heading=&#8221;2. 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La ricerca per creare un logo. Icona&#8221; image_max_width=&#8221;35%&#8221; _builder_version=&#8221;3.11&#8243; body_font_size=&#8221;30&#8243; _i=&#8221;0&#8243; _address=&#8221;1.0.1.0&#8243;][\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; _i=&#8221;2&#8243; _address=&#8221;1.0.2&#8243; custom_padding__hover=&#8221;|||&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.22&#8243; custom_margin=&#8221;0px||0px|&#8221; custom_padding=&#8221;0px||0px|&#8221; bb_built=&#8221;1&#8243; _i=&#8221;2&#8243; _address=&#8221;2&#8243;][et_pb_row _builder_version=&#8221;3.25&#8243; custom_margin=&#8221;0px|||&#8221; custom_padding=&#8221;0px|||&#8221; _i=&#8221;0&#8243; _address=&#8221;2.0&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; _i=&#8221;0&#8243; _address=&#8221;2.0.0&#8243; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Testo I 7 passaggi strategici per la creazione di un logo aziendale di successo&#8221; _builder_version=&#8221;3.27.4&#8243; text_font_size=&#8221;18&#8243; header_text_color=&#8221;#ffa409&#8243; header_line_height=&#8221;1.9em&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;0px|||&#8221; custom_padding=&#8221;0px|||&#8221; border_style=&#8221;solid&#8221; _i=&#8221;0&#8243; _address=&#8221;2.0.0.0&#8243;]<\/p>\n<h2 id=\"salto-pagina-destinazione4\"><strong>7 passaggi strategici per progettare un logo<\/strong><\/h2>\n<p>Per creare un logo \u00e8\u00a0necessario percorrere<strong>\u00a07 tappe, 7 passaggi strategici<\/strong>\u00a0che, progressivamente, portano alla creazione di un segno semplice, efficace e in grado di farsi ricordare: un&#8217;icona perfetta per rappresentare il brand per il quale il logo \u00e8 stato disegnato.<br \/>In questo articolo, ti parler\u00f2 del secondo passaggio: <strong>la ricerca per progettare un logo<\/strong>. Vedremo insieme quale tipo di indagine e studio per progettare un logo, sono necessari subito dopo aver definito il brief.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;3.25&#8243; custom_margin=&#8221;0px|||&#8221; custom_padding=&#8221;0px|||&#8221; _i=&#8221;1&#8243; _address=&#8221;2.1&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; _i=&#8221;0&#8243; _address=&#8221;2.1.0&#8243; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;3.27.4&#8243; text_line_height=&#8221;2.2em&#8221; header_text_color=&#8221;#ffa409&#8243; header_line_height=&#8221;1.7em&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;||0px|&#8221; custom_padding=&#8221;||0px|&#8221; border_style=&#8221;solid&#8221; _i=&#8221;0&#8243; _address=&#8221;2.1.0.0&#8243;]<\/p>\n<ol>\n<li>Il Brief per creare un logo<\/li>\n<li><strong><a href=\"#salto-pagina-destinazione1\">La ricerca per progettare un logo<\/a><\/strong><\/li>\n<li>La mappa mentale per creare un logo<\/li>\n<li>Gli schizzi per disegnare un logo<\/li>\n<li>Il design\u00a0per creare un logo<\/li>\n<li>Il lettering per creare un logo<\/li>\n<li>Il colore per creare un un logo<\/li>\n<\/ol>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.biancolapisdesign.it\/Blog\/wp-content\/uploads\/2018\/09\/Biancolapis-Design.-Crea-un-logo-brillante-icone-2.-Ricerca-per-creare-un-logo.png&#8221; alt=&#8221;Biancolapis Design. Crea un logo brillante icone 2. 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hide_cta_on_mobile=&#8221;off&#8221; show_inner_shadow=&#8221;on&#8221; button_text_size__hover_enabled=&#8221;off&#8221; button_text_size__hover=&#8221;null&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover=&#8221;null&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover=&#8221;null&#8221; button_text_color__hover_enabled=&#8221;off&#8221; button_text_color__hover=&#8221;null&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_one_text_color__hover=&#8221;null&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover=&#8221;null&#8221; button_border_width__hover_enabled=&#8221;off&#8221; button_border_width__hover=&#8221;null&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_one_border_width__hover=&#8221;null&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover=&#8221;null&#8221; button_border_color__hover_enabled=&#8221;off&#8221; 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button_one_bg_color__hover=&#8221;null&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover=&#8221;null&#8221; _i=&#8221;0&#8243; _address=&#8221;3.0&#8243;][et_pb_slide use_bg_overlay=&#8221;off&#8221; use_text_overlay=&#8221;off&#8221; _builder_version=&#8221;3.16&#8243; header_font=&#8221;||||||||&#8221; body_font=&#8221;||||&#8221; background_color=&#8221;rgba(255,255,255,0)&#8221; background_image=&#8221;https:\/\/www.biancolapisdesign.it\/Blog\/wp-content\/uploads\/2018\/08\/Biancolapis-Design-della-comunicazione.-Creazione-logo-1.-Definizione-del-brief.jpg&#8221; button_on_hover=&#8221;on&#8221; custom_padding=&#8221;30px||30px|&#8221; custom_padding_tablet=&#8221;30px|||&#8221; custom_padding_phone=&#8221;30px|||&#8221; _i=&#8221;0&#8243; _address=&#8221;3.0.0&#8243; button_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_text_color__hover_enabled=&#8221;off&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_border_width__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_border_color__hover_enabled=&#8221;off&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_border_radius__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_letter_spacing__hover_enabled=&#8221;off&#8221; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;off&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221;][\/et_pb_slide][\/et_pb_fullwidth_slider][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.22&#8243; custom_margin=&#8221;30px||0px|&#8221; custom_padding=&#8221;0||0px||false|false&#8221; bb_built=&#8221;1&#8243; _i=&#8221;4&#8243; _address=&#8221;4&#8243;][et_pb_row _builder_version=&#8221;3.25&#8243; custom_margin=&#8221;||0px|&#8221; custom_padding=&#8221;||0px|&#8221; _i=&#8221;0&#8243; _address=&#8221;4.0&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;||0px|&#8221; _i=&#8221;0&#8243; _address=&#8221;4.0.0&#8243; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Titolo&#8221; _builder_version=&#8221;3.27.4&#8243; text_text_color=&#8221;#666666&#8243; header_font=&#8221;|300|||||||&#8221; header_text_color=&#8221;#ffa409&#8243; header_3_font=&#8221;|||on|||||&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;||0px|&#8221; custom_padding=&#8221;||0px|&#8221; header_font_size_last_edited=&#8221;on|desktop&#8221; border_style=&#8221;solid&#8221; _i=&#8221;0&#8243; _address=&#8221;4.0.0.0&#8243;]<\/p>\n<h3 style=\"text-align: left;\"><span style=\"color: #303e48;\">Crea un logo brillante<\/span><\/h3>\n<h1 id=\"salto-pagina-destinazione1\" style=\"text-align: left;\">2. <strong>La ricerca per progettare un logo<\/strong><\/h1>\n<p>di Eleonora Giacinti<\/p>\n<p>[\/et_pb_text][et_pb_divider divider_position=&#8221;bottom&#8221; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;3.11&#8243; height=&#8221;0px&#8221; custom_margin=&#8221;0px||50px|&#8221; custom_padding=&#8221;0px|||&#8221; hide_on_mobile=&#8221;on&#8221; _i=&#8221;1&#8243; _address=&#8221;4.0.0.1&#8243;]<\/p>\n<p>\n&nbsp;<\/p>\n<p>[\/et_pb_divider][et_pb_text admin_label=&#8221;Sottotitolo H3&#8243; _builder_version=&#8221;3.27.4&#8243; text_text_color=&#8221;#666666&#8243; header_text_color=&#8221;#ffa409&#8243; header_3_font=&#8221;|600|||||||&#8221; header_3_font_size=&#8221;23px&#8221; header_3_line_height=&#8221;1.3em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;0px||0px|&#8221; header_font_size_last_edited=&#8221;on|desktop&#8221; border_style=&#8221;solid&#8221; _i=&#8221;2&#8243; _address=&#8221;4.0.0.2&#8243;]<\/p>\n<h3>La fase della <strong>ricerca per creare un logo<\/strong>\u00a0\u00e8 un momento di osservazione e di ascolto. Ora non si sta cercando una soluzione. Si inizia a raccogliere informazioni e a osservare tutto ci\u00f2 che pu\u00f2 nutrire la successiva fase creativa.<\/h3>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Premessa&#8221; _builder_version=&#8221;3.27.4&#8243; text_text_color=&#8221;#666666&#8243; header_text_color=&#8221;#ffa409&#8243; header_3_font=&#8221;|600|||||||&#8221; header_3_font_size=&#8221;23px&#8221; header_3_line_height=&#8221;1.3em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; module_alignment=&#8221;left&#8221; header_font_size_last_edited=&#8221;on|desktop&#8221; border_style=&#8221;solid&#8221; _i=&#8221;3&#8243; _address=&#8221;4.0.0.3&#8243;]<\/p>\n<p class=\"p1\"><strong>La ricerca \u00e8 il secondo passaggio strategico nella progettazione di un logo.\u00a0<\/strong>Finora abbiamo raccolto tutti gli elementi necessari per dare una direzione al nostro percorso progettuale. Se il brief \u00e8 stato ben elaborato ora abbiamo una direzione, una linea guida da seguire. Sappiamo dove vogliamo arrivare<strong>.\u00a0Quindi \u00e8 arrivato il momento di studiare a fondo il settore di attivit\u00e0 del brand per il quale stiamo creando il logo.\u00a0<\/strong><\/p>\n<p><strong>Come si approfondisce lo studio\u00a0e si effettua la ricerca per progettare un logo? Scopriamolo insieme:<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text ul_type=&#8221;square&#8221; admin_label=&#8221;Indice linkato&#8221; _builder_version=&#8221;3.27.4&#8243; text_text_color=&#8221;#666666&#8243; ul_font_size=&#8221;18px&#8221; ul_line_height=&#8221;1.7em&#8221; ol_font_size=&#8221;18px&#8221; ol_line_height=&#8221;1.6em&#8221; header_text_color=&#8221;#ffa409&#8243; header_3_font=&#8221;|600|||||||&#8221; header_3_font_size=&#8221;23px&#8221; header_3_line_height=&#8221;1.3em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;0px|||&#8221; custom_padding=&#8221;0px|||&#8221; header_font_size_last_edited=&#8221;on|desktop&#8221; border_style=&#8221;solid&#8221; _i=&#8221;4&#8243; _address=&#8221;4.0.0.4&#8243;]<\/p>\n<ul>\n<li class=\"p1\"><strong><a href=\"#salto-pagina-destinazione2\">Ricerca e studio approfondito del settore di attivit\u00e0 del brand<\/a><\/strong><\/li>\n<li class=\"p1\"><a href=\"#salto-pagina-destinazione3\"><strong>Ricerca e osservazione dei loghi e dell&#8217;identit\u00e0 visiva dei competitor del brand<\/strong><\/a><\/li>\n<li><a href=\"#salto-pagina-destinazione5\"><strong>Porta con te un taccuino<\/strong><\/a><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.22&#8243; bb_built=&#8221;1&#8243; _i=&#8221;5&#8243; _address=&#8221;5&#8243;][et_pb_row _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; _i=&#8221;0&#8243; _address=&#8221;5.0&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; _i=&#8221;0&#8243; _address=&#8221;5.0.0&#8243; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Titolo Ricerca e studio approfondito del settore di attivit\u00e0 del brand&#8221; _builder_version=&#8221;3.27.4&#8243; _i=&#8221;0&#8243; _address=&#8221;5.0.0.0&#8243;]<\/p>\n<h1 id=\"salto-pagina-destinazione2\"><strong>Ricerca e studio approfondito\u00a0<\/strong><strong>del settore di attivit\u00e0 del brand<\/strong><\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;3.27.4&#8243; text_line_height=&#8221;1.2em&#8221; module_alignment=&#8221;left&#8221; border_style=&#8221;solid&#8221; _i=&#8221;1&#8243; _address=&#8221;5.0.0.1&#8243;]<\/p>\n<h5><span style=\"color: #d7403e;\"><strong>SECONDO\u00a0<\/strong><strong>PASSAGGIO STRATEGICO <\/strong><\/span><\/h5>\n<h5><strong><span style=\"color: #303e48;\">La ricerca per progettare un logo<\/span><\/strong><\/h5>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;3.25&#8243; custom_margin=&#8221;0px|||&#8221; custom_padding=&#8221;0px|||&#8221; _i=&#8221;1&#8243; _address=&#8221;5.1&#8243; column_structure=&#8221;1_3,2_3&#8243;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; _i=&#8221;0&#8243; _address=&#8221;5.1.0&#8243; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/www.biancolapisdesign.it\/Blog\/wp-content\/uploads\/2018\/08\/Biancolapis-Design-della-comunicazione.-La-ricerca-per-creare-un-logo.-Icona.png&#8221; alt=&#8221;Creazione logo aziendale. 7 passaggi strategici. La definizione del brief&#8221; title_text=&#8221;Creazione logo aziendale. 7 passaggi strategici. La definizione del brief&#8221; align_tablet=&#8221;center&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;3.23&#8243; border_style=&#8221;solid&#8221; sticky=&#8221;off&#8221; _i=&#8221;0&#8243; _address=&#8221;5.1.0.0&#8243;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; _i=&#8221;1&#8243; _address=&#8221;5.1.1&#8243; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;La definizione del brief&#8221; _builder_version=&#8221;3.27.4&#8243; text_font_size=&#8221;18&#8243; ul_font_size=&#8221;18px&#8221; ul_line_height=&#8221;1.9em&#8221; header_text_color=&#8221;#ffa409&#8243; module_alignment=&#8221;left&#8221; custom_margin=&#8221;||0px|&#8221; custom_padding=&#8221;||0px|&#8221; border_style=&#8221;solid&#8221; _i=&#8221;0&#8243; _address=&#8221;5.1.1.0&#8243;]<\/p>\n<p class=\"p1\"><span class=\"s1\">In <\/span>questa fase del progetto \u00e8 importante fare la ricerca per creare un logo partendo dal brief che abbiamo appena redatto e dalla sua sintesi. <strong>\u00c8 necessario indagare ed osservare come i brand concorrenti si presentano in termini di brand identity<\/strong>, partendo dall\u2019osservazione del logo e della comunicazione della loro identit\u00e0 visiva.<\/p>\n<p class=\"p1\">Puoi farlo:<\/p>\n<ul>\n<li class=\"p1\">navigando su internet anche attraverso la ricerca per immagini<\/li>\n<li class=\"p1\">osservando periodici di settore<\/li>\n<li class=\"p1\">effettuando una ricerca in qualsiasi altro ambito ti sembri opportuno approfondire.<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; _i=&#8221;2&#8243; _address=&#8221;5.2&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; _i=&#8221;0&#8243; _address=&#8221;5.2.0&#8243; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Titolo Ricerca e osservazione dei loghi e dell\u2019identit\u00e0 visiva dei competitor del brand&#8221; _builder_version=&#8221;3.27.4&#8243; _i=&#8221;0&#8243; _address=&#8221;5.2.0.0&#8243;]<\/p>\n<h1 id=\"salto-pagina-destinazione3\"><strong>Ricerca e osservazione dei loghi e dell\u2019identit\u00e0 visiva dei competitor del brand<\/strong><\/h1>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Testo Ricerca e osservazione dei loghi e dell\u2019identit\u00e0 visiva dei competitor del brand&#8221; _builder_version=&#8221;3.27.4&#8243; ul_font_size=&#8221;18px&#8221; ul_line_height=&#8221;1.9em&#8221; header_text_color=&#8221;#ffa409&#8243; module_alignment=&#8221;left&#8221; custom_margin=&#8221;||0px|&#8221; custom_padding=&#8221;||0px|&#8221; border_style=&#8221;solid&#8221; _i=&#8221;1&#8243; _address=&#8221;5.2.0.1&#8243;]<\/p>\n<p><span class=\"s1\">In questa fase di ricerca per creare un logo, g<\/span><span class=\"s1\">uarda con attenzione i loghi del brand dei competitor per il quale stai studiando il logo e inizia a fare delle osservazioni.<\/span><\/p>\n<p>\u00c9 importante studiare l\u2019identit\u00e0 visiva delle aziende concorrenti e analizzare come si presenta il logo design dei competitor. In questa fase raccogliamo tutto quello che riusciamo a trovare sul mercato delle aziende dello stesso settore commerciale o di settori affini. Raccogliamo i loghi e osserviamoli con attenzione.<\/p>\n<p>Quali tra questi incarna <a href=\"https:\/\/www.biancolapisdesign.it\/Blog\/le-3-qualita-fondamentali-per-un-logo-di-successo\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>le qualit\u00e0 fondamentali di un\u00a0logo successo<\/strong>:<\/a> la <strong>semplicit\u00e0<\/strong>, la <strong>capacit\u00e0 di distinguersi dagli altri<\/strong> e la <strong>capacit\u00e0 di farsi ricordare<\/strong>? <strong>Quale tra questi \u00e9 un bel logo<\/strong>? Sappiamo che il concetto di bellezza pu\u00f2 essere considerato relativo, ma quando un logo ha in se le caratteristiche che abbiamo appena elencato, ed \u00e8 il risultato di una ricerca visiva accurata, spesso ha come benefit, il pregio di essere bello e di offrire piacevolezza allo sguardo. <strong>La bellezza del design di un logo conquista la fiducia dei clienti in modo naturale, pu\u00f2 inoltre influenzare il consenso e il valore con il quale viene percepita l\u2019azienda che il logo rappresenta.<\/strong><\/p>\n<p class=\"p2\"><span class=\"s1\">Questa indagine servir\u00e0, sia a <strong>stimolare la tua creativit\u00e0<\/strong>, mettendo in moto un meccanismo di attenzione visiva, sia a sapere <strong>quali percorsi progettuali \u00e8 meglio evitare per non creare qualcosa di gi\u00e0 esistente<\/strong>.<\/span><\/p>\n<p class=\"p3\">La ricerca che puoi fare, anche al di l\u00e0 di questo momento, \u00e8 quella di iniziare ad osservare loghi di qualit\u00e0 e immagini belle che possano nutrire il tuo sguardo. Anche <b>Pinterest e Instagram<\/b> possono essere un\u2019ottima fonte di osservazione e arricchimento visivo.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; _i=&#8221;3&#8243; _address=&#8221;5.3&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; _i=&#8221;0&#8243; _address=&#8221;5.3.0&#8243; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Titolo Porta con te un taccuino&#8221; _builder_version=&#8221;3.27.4&#8243; custom_margin=&#8221;30px|||&#8221; _i=&#8221;0&#8243; _address=&#8221;5.3.0.0&#8243;]<\/p>\n<h1 id=\"salto-pagina-destinazione5\"><strong>Porta con te un taccuino<\/strong><\/h1>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Testo Porta con te un taccuino&#8221; _builder_version=&#8221;3.27.4&#8243; text_font_size=&#8221;18&#8243; ul_font_size=&#8221;18px&#8221; ul_line_height=&#8221;1.9em&#8221; header_text_color=&#8221;#ffa409&#8243; module_alignment=&#8221;left&#8221; custom_margin=&#8221;||0px|&#8221; custom_padding=&#8221;||0px|&#8221; border_style=&#8221;solid&#8221; _i=&#8221;1&#8243; _address=&#8221;5.3.0.1&#8243;]<\/p>\n<p class=\"p1\">Siamo ancora in una fase preliminare della ricerca per progettare un logo, ma la mente inizia a raccogliere informazioni.<\/p>\n<p class=\"p1\"><b>Se metti l\u2019attenzione sull\u2019oggetto della ricerca<\/b>,<b> cio\u00e8 la creazione del logo<\/b>,<b> pu\u00f2 accadere che mentre stai facendo altro e il tuo pensiero viaggia lontano, arrivi un\u2019intuizione o che ti venga in mente qualcosa che ti torner\u00e0 utile nelle prossime fasi di creazione del logo<\/b>:<b> uno spunto prezioso nel momento della progettazione<\/b>.<\/p>\n<p class=\"p1\"><span class=\"s1\"><strong>Porta con te un piccolo blocco per disegnare e appuntare idee<\/strong>, se non le scrivi nel momento in cui arrivano, le dimenticherai facilmente. Appuntandole, potrai considerarle nuovamente nelle fasi successive di questo viaggio per la realizzazione del logo, valutandone la qualit\u00e0 e l\u2019interesse.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;3.22&#8243; custom_margin=&#8221;-10px|||&#8221; custom_padding=&#8221;0|0px|0px|0px|false|false&#8221; top_divider_color=&#8221;#ffffff&#8221; bottom_divider_color=&#8221;#ffffff&#8221; bottom_divider_height=&#8221;60px&#8221; bb_built=&#8221;1&#8243; _i=&#8221;6&#8243; _address=&#8221;6&#8243;][et_pb_fullwidth_slider _builder_version=&#8221;3.16&#8243; header_font=&#8221;|700|||||||&#8221; custom_padding=&#8221;|||&#8221; box_shadow_style=&#8221;preset6&#8243; box_shadow_blur=&#8221;10px&#8221; box_shadow_color=&#8221;rgba(0,0,0,0.1)&#8221; remove_inner_shadow=&#8221;off&#8221; hide_content_on_mobile=&#8221;off&#8221; hide_cta_on_mobile=&#8221;off&#8221; show_inner_shadow=&#8221;on&#8221; button_text_size__hover_enabled=&#8221;off&#8221; button_text_size__hover=&#8221;null&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover=&#8221;null&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover=&#8221;null&#8221; button_text_color__hover_enabled=&#8221;off&#8221; button_text_color__hover=&#8221;null&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_one_text_color__hover=&#8221;null&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover=&#8221;null&#8221; button_border_width__hover_enabled=&#8221;off&#8221; button_border_width__hover=&#8221;null&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_one_border_width__hover=&#8221;null&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover=&#8221;null&#8221; button_border_color__hover_enabled=&#8221;off&#8221; button_border_color__hover=&#8221;null&#8221; 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button_one_bg_color__hover=&#8221;null&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover=&#8221;null&#8221; _i=&#8221;0&#8243; _address=&#8221;6.0&#8243;][et_pb_slide use_bg_overlay=&#8221;off&#8221; use_text_overlay=&#8221;off&#8221; _builder_version=&#8221;3.16&#8243; header_font=&#8221;||||||||&#8221; body_font=&#8221;||||&#8221; background_color=&#8221;rgba(255,255,255,0)&#8221; background_image=&#8221;https:\/\/www.biancolapisdesign.it\/Blog\/wp-content\/uploads\/2018\/08\/Biancolapis-Design-della-comunicazione.-Creazione-logo-1.-Definizione-del-brief.jpg&#8221; button_on_hover=&#8221;on&#8221; custom_padding=&#8221;30px||30px|&#8221; custom_padding_tablet=&#8221;30px|||&#8221; custom_padding_phone=&#8221;30px|||&#8221; _i=&#8221;0&#8243; _address=&#8221;6.0.0&#8243; button_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_text_color__hover_enabled=&#8221;off&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_border_width__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_border_color__hover_enabled=&#8221;off&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_border_radius__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_letter_spacing__hover_enabled=&#8221;off&#8221; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;off&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221;][\/et_pb_slide][\/et_pb_fullwidth_slider][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.22&#8243; custom_margin=&#8221;0px||0px|&#8221; custom_padding=&#8221;0px||0px|&#8221; bb_built=&#8221;1&#8243; _i=&#8221;7&#8243; _address=&#8221;7&#8243;][et_pb_row _builder_version=&#8221;3.25&#8243; custom_margin=&#8221;0px|||&#8221; custom_padding=&#8221;0px|||&#8221; _i=&#8221;0&#8243; _address=&#8221;7.0&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; _i=&#8221;0&#8243; _address=&#8221;7.0.0&#8243; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Annuncio terzo step&#8221; _builder_version=&#8221;3.27.4&#8243; header_text_color=&#8221;#ffa409&#8243; header_line_height=&#8221;1.9em&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;30px|||&#8221; custom_padding=&#8221;0px|||&#8221; border_style=&#8221;solid&#8221; _i=&#8221;0&#8243; _address=&#8221;7.0.0.0&#8243;]<\/p>\n<p>\nOra che abbiamo approfondito l&#8217;argomento <strong>della ricerca per progettare un logo<\/strong>, possiamo procedere verso il terzo passaggio per la creazione di un logo: <a href=\"https:\/\/www.biancolapisdesign.it\/Blog\/la-mappa-mentale-per-creare-un-logo\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>la mappa mentale per creare un logo<\/strong><\/a>.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;3.27.4&#8243; text_line_height=&#8221;2.2em&#8221; header_text_color=&#8221;#ffa409&#8243; header_line_height=&#8221;1.7em&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;||0px|&#8221; custom_padding=&#8221;||0px|&#8221; border_style=&#8221;solid&#8221; _i=&#8221;1&#8243; _address=&#8221;7.0.0.1&#8243;]<\/p>\n<ol>\n<li>Il Brief per creare un logo<\/li>\n<li>La ricerca per progettare un logo<\/li>\n<li><strong><a href=\"https:\/\/www.biancolapisdesign.it\/Blog\/la-mappa-mentale-per-creare-un-logo\/\" target=\"_blank\" rel=\"noopener noreferrer\">La mappa mentale per creare un logo<\/a><\/strong><\/li>\n<li>Gli schizzi per disegnare un logo<\/li>\n<li>Il design\u00a0per creare un logo<\/li>\n<li>Il lettering per creare un logo<\/li>\n<li>Il colore per creare un un logo<\/li>\n<\/ol>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.biancolapisdesign.it\/Blog\/wp-content\/uploads\/2018\/09\/Biancolapis-Design.-Crea-un-logo-brillante-icone-3.-Mappa-mentale-per-creare-un-logo.png&#8221; alt=&#8221;Biancolapis Design. Crea un logo brillante icone 2. 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background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; _i=&#8221;1&#8243; _address=&#8221;9.1&#8243; column_structure=&#8221;1_4,3_4&#8243;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; _i=&#8221;0&#8243; _address=&#8221;9.1.0&#8243; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/www.biancolapisdesign.it\/Blog\/wp-content\/uploads\/2018\/08\/Eleonora-Giacinti.jpg&#8221; align=&#8221;right&#8221; align_tablet=&#8221;center&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;3.23&#8243; max_width=&#8221;70%&#8221; border_radii=&#8221;on|100px|100px|100px|100px&#8221; _i=&#8221;0&#8243; _address=&#8221;9.1.0.0&#8243;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; _i=&#8221;1&#8243; _address=&#8221;9.1.1&#8243; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;3.29.3&#8243; hover_enabled=&#8221;0&#8243; _i=&#8221;0&#8243; _address=&#8221;9.1.1.0&#8243;]<\/p>\n<p><em>Ho iniziato la mia attivit\u00e0 di appassionata designer della comunicazione, dopo aver conseguito il diploma triennale di Grafica e Comunicazione Visiva presso l\u2019Istituto Europeo di Design di Roma, quando la progettazione grafica avveniva con matita, pennarelli Pantone, fogli Letraset e colla Cow.<\/em><br \/> <em> Curo il design e la comunicazione visiva per enti istituzionali pubblici e privati, aziende, associazioni, fondazioni e liberi professionisti. Mi occupo di logo design, identit\u00e0 visiva, corporate identity e brand identity per aziende e startup.\u00a0Creo il logo, la brochure, il sito web e qualsiasi prodotto utile per comunicare in modo efficace, funzionale e piacevole.\u00a0<\/em><\/p>\n<p style=\"text-align: left;\"><strong>Eleonora Giacinti<\/strong><br \/> <strong>Designer della Comunicazione e autore del libro<\/strong> <a href=\"https:\/\/www.biancolapisdesign.it\/crea-un-logo-brillante\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em><strong>Crea un Logo Brillante<\/strong><\/em><\/a><\/p>\n<h2 id=\"salto-pagina-destinazione3\"><\/h2>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/www.biancolapisdesign.it\/contatti\/&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Contatti&#8221; button_alignment=&#8221;left&#8221; _builder_version=&#8221;3.16&#8243; custom_button=&#8221;on&#8221; button_text_size=&#8221;15&#8243; button_text_color=&#8221;#ffffff&#8221; button_bg_color=&#8221;#ffa409&#8243; button_border_width=&#8221;4&#8243; button_border_color=&#8221;#ffa409&#8243; button_border_radius=&#8221;100&#8243; button_font=&#8221;|on|||&#8221; background_layout=&#8221;dark&#8221; button_letter_spacing_hover=&#8221;0&#8243; saved_tabs=&#8221;all&#8221; button_text_size__hover_enabled=&#8221;off&#8221; button_text_size__hover=&#8221;null&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover=&#8221;null&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover=&#8221;null&#8221; button_text_color__hover_enabled=&#8221;off&#8221; button_text_color__hover=&#8221;null&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_one_text_color__hover=&#8221;null&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover=&#8221;null&#8221; button_border_width__hover_enabled=&#8221;off&#8221; button_border_width__hover=&#8221;null&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_one_border_width__hover=&#8221;null&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover=&#8221;null&#8221; button_border_color__hover_enabled=&#8221;off&#8221; button_border_color__hover=&#8221;null&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_one_border_color__hover=&#8221;null&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover=&#8221;null&#8221; button_border_radius__hover_enabled=&#8221;off&#8221; button_border_radius__hover=&#8221;null&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover=&#8221;null&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover=&#8221;null&#8221; button_letter_spacing__hover_enabled=&#8221;on&#8221; button_letter_spacing__hover=&#8221;0&#8243; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_one_letter_spacing__hover=&#8221;null&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover=&#8221;null&#8221; button_bg_color__hover_enabled=&#8221;off&#8221; button_bg_color__hover=&#8221;null&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_one_bg_color__hover=&#8221;null&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover=&#8221;null&#8221; _i=&#8221;1&#8243; _address=&#8221;9.1.1.1&#8243;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La fase della <b>ricerca per creare un logo<\/b> \u00e8 un momento di osservazione e di ascolto. Ora non si sta cercando una soluzione. Si inizia a raccogliere informazioni e a osservare tutto ci\u00f2 che pu\u00f2 nutrire la successiva fase creativa&#8230;.<\/p>\n","protected":false},"author":2,"featured_media":52253,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8],"tags":[31],"class_list":["post-52122","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crea-un-logo-brillante","tag-ricerca-per-creare-un-logo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ricerca per progettare un logo | Biancolapis Design<\/title>\n<meta name=\"description\" content=\"La ricerca per progettare un logo \u00e8 il secondo passo nella creazione di un logo. 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