{"id":52341,"date":"2018-09-03T03:22:00","date_gmt":"2018-09-03T01:22:00","guid":{"rendered":"https:\/\/www.biancolapisdesign.it\/Blog\/?p=52341"},"modified":"2019-09-26T18:46:09","modified_gmt":"2019-09-26T16:46:09","slug":"il-lettering-per-un-logo","status":"publish","type":"post","link":"https:\/\/www.biancolapisdesign.it\/Blog\/il-lettering-per-un-logo\/","title":{"rendered":"Il lettering per un logo"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;3.22&#8243; background_image=&#8221;https:\/\/www.biancolapisdesign.it\/Blog\/wp-content\/uploads\/2018\/08\/Biancolapis-Design-della-comunicazione.-Creazione-logo-1.-Definizione-del-brief.jpg&#8221; custom_margin=&#8221;0px|||&#8221; custom_padding=&#8221;0px|0px|0|0px|false|false&#8221; bottom_divider_style=&#8221;arrow3&#8243; bottom_divider_color=&#8221;#ffffff&#8221; bb_built=&#8221;1&#8243; _i=&#8221;0&#8243; _address=&#8221;0&#8243;][et_pb_fullwidth_slider _builder_version=&#8221;3.29.3&#8243; header_font=&#8221;|700|||||||&#8221; custom_padding=&#8221;|||&#8221; hover_enabled=&#8221;0&#8243; box_shadow_style=&#8221;preset6&#8243; box_shadow_blur=&#8221;10px&#8221; box_shadow_color=&#8221;rgba(0,0,0,0.1)&#8221; remove_inner_shadow=&#8221;off&#8221; hide_content_on_mobile=&#8221;off&#8221; hide_cta_on_mobile=&#8221;off&#8221; show_inner_shadow=&#8221;on&#8221; button_text_size__hover_enabled=&#8221;off&#8221; button_text_size__hover=&#8221;null&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover=&#8221;null&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover=&#8221;null&#8221; button_text_color__hover_enabled=&#8221;off&#8221; button_text_color__hover=&#8221;null&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_one_text_color__hover=&#8221;null&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover=&#8221;null&#8221; button_border_width__hover_enabled=&#8221;off&#8221; button_border_width__hover=&#8221;null&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_one_border_width__hover=&#8221;null&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover=&#8221;null&#8221; button_border_color__hover_enabled=&#8221;off&#8221; button_border_color__hover=&#8221;null&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_one_border_color__hover=&#8221;null&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover=&#8221;null&#8221; button_border_radius__hover_enabled=&#8221;off&#8221; button_border_radius__hover=&#8221;null&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover=&#8221;null&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover=&#8221;null&#8221; button_letter_spacing__hover_enabled=&#8221;off&#8221; button_letter_spacing__hover=&#8221;null&#8221; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_one_letter_spacing__hover=&#8221;null&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover=&#8221;null&#8221; button_bg_color__hover_enabled=&#8221;off&#8221; button_bg_color__hover=&#8221;null&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_one_bg_color__hover=&#8221;null&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover=&#8221;null&#8221; _i=&#8221;0&#8243; _address=&#8221;0.0&#8243;][et_pb_slide heading=&#8221;6. Il lettering per un logo&#8221; use_bg_overlay=&#8221;off&#8221; use_text_overlay=&#8221;off&#8221; _builder_version=&#8221;3.29.3&#8243; header_font=&#8221;|700|||||||&#8221; body_font=&#8221;||||&#8221; background_color=&#8221;rgba(255,255,255,0)&#8221; button_on_hover=&#8221;on&#8221; hover_enabled=&#8221;0&#8243; _i=&#8221;0&#8243; _address=&#8221;0.0.0&#8243; button_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_text_color__hover_enabled=&#8221;off&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_border_width__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_border_color__hover_enabled=&#8221;off&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_border_radius__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_letter_spacing__hover_enabled=&#8221;off&#8221; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;off&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221;][\/et_pb_slide][\/et_pb_fullwidth_slider][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.22&#8243; custom_margin=&#8221;0px||0px|&#8221; custom_padding=&#8221;0px||0px|&#8221; bb_built=&#8221;1&#8243; _i=&#8221;1&#8243; _address=&#8221;1&#8243;][et_pb_row _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; _i=&#8221;0&#8243; _address=&#8221;1.0&#8243; column_structure=&#8221;1_3,1_3,1_3&#8243;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; _i=&#8221;0&#8243; _address=&#8221;1.0.0&#8243; custom_padding__hover=&#8221;|||&#8221;][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; _i=&#8221;1&#8243; _address=&#8221;1.0.1&#8243; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb image=&#8221;https:\/\/www.biancolapisdesign.it\/Blog\/wp-content\/uploads\/2018\/09\/Biancolapis-Design-7.-Lettering-per-un-logo.png&#8221; alt=&#8221;Biancolapis Design 7. Lettering per un logo&#8221; image_max_width=&#8221;35%&#8221; _builder_version=&#8221;3.13.1&#8243; body_font_size=&#8221;30&#8243; _i=&#8221;0&#8243; _address=&#8221;1.0.1.0&#8243;][\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; _i=&#8221;2&#8243; _address=&#8221;1.0.2&#8243; custom_padding__hover=&#8221;|||&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.22&#8243; custom_margin=&#8221;0px||0px|&#8221; custom_padding=&#8221;0px||0px|&#8221; bb_built=&#8221;1&#8243; _i=&#8221;2&#8243; _address=&#8221;2&#8243;][et_pb_row _builder_version=&#8221;3.25&#8243; custom_margin=&#8221;0px|||&#8221; custom_padding=&#8221;0px|||&#8221; _i=&#8221;0&#8243; _address=&#8221;2.0&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; _i=&#8221;0&#8243; _address=&#8221;2.0.0&#8243; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Testo I 7 passaggi strategici per la creazione di un logo aziendale di successo&#8221; _builder_version=&#8221;3.27.4&#8243; header_text_color=&#8221;#ffa409&#8243; header_line_height=&#8221;1.9em&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;0px|||&#8221; custom_padding=&#8221;0px|||&#8221; border_style=&#8221;solid&#8221; _i=&#8221;0&#8243; _address=&#8221;2.0.0.0&#8243;]<\/p>\n<h2 id=\"salto-pagina-destinazione4\"><strong>7 passaggi strategici per creare un logo<\/strong><\/h2>\n<p>In questo articolo, ti parler\u00f2 del <strong>sesto<\/strong> passaggio strategico per creare un logo: <a href=\"#salto-pagina-destinazione1\"><strong>il lettering per un logo<\/strong><\/a>. Analizzeremo insieme questo passaggio che, <strong>dopo il quinto step<\/strong>, nel quale ti ho parlato del<a href=\"https:\/\/www.biancolapisdesign.it\/Blog\/il-design-per-creare-un-logo\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>\u00a0design per creare un logo<\/strong><\/a>, \u00e8 quello nel quale scegliamo il lettering, cio\u00e8 i caratteri tipografici che utilizzeremo per il <em>naming<\/em>. Con il termine <em>naming<\/em>\u00a0intendiamo la parola o le parole che danno un nome al brand per il quale stiamo disegnando il logo. Ora finalmente avremo modo completare il nostro logo in ogni sua parte, quella iconica e quella testuale.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;3.25&#8243; custom_margin=&#8221;0px|||&#8221; custom_padding=&#8221;0px|||&#8221; _i=&#8221;1&#8243; _address=&#8221;2.1&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; _i=&#8221;0&#8243; _address=&#8221;2.1.0&#8243; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;3.27.4&#8243; text_line_height=&#8221;2.2em&#8221; header_text_color=&#8221;#ffa409&#8243; header_line_height=&#8221;1.7em&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;||0px|&#8221; custom_padding=&#8221;||0px|&#8221; border_style=&#8221;solid&#8221; _i=&#8221;0&#8243; _address=&#8221;2.1.0.0&#8243;]<\/p>\n<ol>\n<li>Il Brief per creare un logo<\/li>\n<li>La ricerca per progettare un logo<\/li>\n<li>La mappa mentale per creare un logo<\/li>\n<li>Gli schizzi per disegnare un logo<\/li>\n<li>Il design\u00a0per creare un logo<\/li>\n<li><a href=\"#salto-pagina-destinazione1\"><strong>Il lettering per un logo<\/strong><\/a><\/li>\n<li>Il colore in un logo<\/li>\n<\/ol>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.biancolapisdesign.it\/Blog\/wp-content\/uploads\/2018\/09\/Biancolapis-Design.-Crea-un-logo-brillante-icone-6.-Lettering-per-un-logo.png&#8221; alt=&#8221;Biancolapis Design. Crea un logo brillante icone 6. Lettering per un logo&#8221; url=&#8221;#salto-pagina-destinazione1&#8243; align=&#8221;center&#8221; align_tablet=&#8221;center&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;3.23&#8243; border_style=&#8221;solid&#8221; sticky=&#8221;off&#8221; _i=&#8221;1&#8243; _address=&#8221;2.1.0.1&#8243;]<\/p>\n<p>\n&nbsp;<\/p>\n<p>[\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;3.22&#8243; custom_margin=&#8221;-10px|||&#8221; custom_padding=&#8221;0|0px|0px|0px|false|false&#8221; top_divider_color=&#8221;#ffffff&#8221; bottom_divider_color=&#8221;#ffffff&#8221; bottom_divider_height=&#8221;60px&#8221; bb_built=&#8221;1&#8243; _i=&#8221;3&#8243; _address=&#8221;3&#8243;][et_pb_fullwidth_slider _builder_version=&#8221;3.16&#8243; header_font=&#8221;|700|||||||&#8221; custom_padding=&#8221;|||&#8221; box_shadow_style=&#8221;preset6&#8243; box_shadow_blur=&#8221;10px&#8221; 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button_two_letter_spacing__hover=&#8221;null&#8221; button_bg_color__hover_enabled=&#8221;off&#8221; button_bg_color__hover=&#8221;null&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_one_bg_color__hover=&#8221;null&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover=&#8221;null&#8221; _i=&#8221;0&#8243; _address=&#8221;3.0&#8243;][et_pb_slide use_bg_overlay=&#8221;off&#8221; use_text_overlay=&#8221;off&#8221; _builder_version=&#8221;3.16&#8243; header_font=&#8221;||||||||&#8221; body_font=&#8221;||||&#8221; background_color=&#8221;rgba(255,255,255,0)&#8221; background_image=&#8221;https:\/\/www.biancolapisdesign.it\/Blog\/wp-content\/uploads\/2018\/08\/Biancolapis-Design-della-comunicazione.-Creazione-logo-1.-Definizione-del-brief.jpg&#8221; button_on_hover=&#8221;on&#8221; custom_padding=&#8221;30px||30px|&#8221; custom_padding_tablet=&#8221;30px|||&#8221; custom_padding_phone=&#8221;30px|||&#8221; _i=&#8221;0&#8243; _address=&#8221;3.0.0&#8243; 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button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221;][\/et_pb_slide][\/et_pb_fullwidth_slider][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.22&#8243; custom_margin=&#8221;0px||0px|&#8221; custom_padding=&#8221;0||0px||false|false&#8221; bb_built=&#8221;1&#8243; _i=&#8221;4&#8243; _address=&#8221;4&#8243;][et_pb_row _builder_version=&#8221;3.25&#8243; custom_margin=&#8221;||0px|&#8221; custom_padding=&#8221;||0px|&#8221; _i=&#8221;0&#8243; _address=&#8221;4.0&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;||0px|&#8221; _i=&#8221;0&#8243; _address=&#8221;4.0.0&#8243; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Titolo&#8221; _builder_version=&#8221;3.27.4&#8243; text_text_color=&#8221;#666666&#8243; header_font=&#8221;|300|||||||&#8221; header_text_color=&#8221;#ffa409&#8243; header_3_font=&#8221;|||on|||||&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;||0px|&#8221; custom_padding=&#8221;||0px|&#8221; header_font_size_last_edited=&#8221;on|desktop&#8221; border_style=&#8221;solid&#8221; _i=&#8221;0&#8243; _address=&#8221;4.0.0.0&#8243;]<\/p>\n<h3 style=\"text-align: left;\"><span style=\"color: #303e48;\">Crea un logo brillante<\/span><\/h3>\n<h1 id=\"salto-pagina-destinazione1\" style=\"text-align: left;\">6. <strong>Il lettering per un logo<\/strong><\/h1>\n<p>di Eleonora Giacinti<\/p>\n<p>[\/et_pb_text][et_pb_divider divider_position=&#8221;bottom&#8221; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;3.11&#8243; height=&#8221;0px&#8221; custom_margin=&#8221;0px||50px|&#8221; custom_padding=&#8221;0px|||&#8221; hide_on_mobile=&#8221;on&#8221; _i=&#8221;1&#8243; _address=&#8221;4.0.0.1&#8243;]<\/p>\n<p>\n&nbsp;<\/p>\n<p>[\/et_pb_divider][et_pb_text admin_label=&#8221;Sottotitolo H3&#8243; _builder_version=&#8221;3.27.4&#8243; text_text_color=&#8221;#666666&#8243; header_text_color=&#8221;#ffa409&#8243; header_3_font=&#8221;|600|||||||&#8221; header_3_font_size=&#8221;23px&#8221; header_3_line_height=&#8221;1.3em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;0px||0px|&#8221; header_font_size_last_edited=&#8221;on|desktop&#8221; border_style=&#8221;solid&#8221; _i=&#8221;2&#8243; _address=&#8221;4.0.0.2&#8243;]<\/p>\n<h3>La scelta del\u00a0<strong>lettering per un logo<\/strong> \u00e8 il passaggio nel quale ci occupiamo di scegliere il carattere tipografico che useremo per la parte testuale del logo. Il lettering e le modalit\u00e0 del suo utilizzo, aggiungono significato e identit\u00e0 al logo, che pu\u00f2 essere anche costituito unicamente dal lettering.<\/h3>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Premessa&#8221; _builder_version=&#8221;3.27.4&#8243; text_text_color=&#8221;#666666&#8243; header_text_color=&#8221;#ffa409&#8243; header_3_font=&#8221;|600|||||||&#8221; header_3_font_size=&#8221;23px&#8221; header_3_line_height=&#8221;1.3em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; module_alignment=&#8221;left&#8221; header_font_size_last_edited=&#8221;on|desktop&#8221; border_style=&#8221;solid&#8221; _i=&#8221;3&#8243; _address=&#8221;4.0.0.3&#8243;]<\/p>\n<p class=\"p1\"><span class=\"s1\">I<\/span><span class=\"s1\">l <strong>lettering, il carattere\u00a0<\/strong>che utilizzerai per il logotipo, cio\u00e8 la parte testuale del logo, va scelto con consapevolezza e attenzione. <\/span><\/p>\n<p><strong>Come scegliere in modo appropriato il lettering per un logo? Scopriamolo insieme<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text ul_type=&#8221;square&#8221; admin_label=&#8221;Indice linkato&#8221; _builder_version=&#8221;3.27.4&#8243; text_text_color=&#8221;#666666&#8243; ul_font_size=&#8221;18px&#8221; ul_line_height=&#8221;1.7em&#8221; ol_font_size=&#8221;18px&#8221; ol_line_height=&#8221;1.6em&#8221; header_text_color=&#8221;#ffa409&#8243; header_3_font=&#8221;|600|||||||&#8221; header_3_font_size=&#8221;23px&#8221; header_3_line_height=&#8221;1.3em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;0px|||&#8221; custom_padding=&#8221;0px|||&#8221; header_font_size_last_edited=&#8221;on|desktop&#8221; border_style=&#8221;solid&#8221; _i=&#8221;4&#8243; _address=&#8221;4.0.0.4&#8243;]<\/p>\n<ul>\n<li><strong><a href=\"#salto-pagina-destinazione0\">Il potere delle lettere nel lettering per un logo<\/a><\/strong><\/li>\n<li><strong><a href=\"#salto-pagina-destinazione0\">La leggibilit\u00e0 del lettering per un logo<\/a><\/strong><\/li>\n<li class=\"p1\"><strong><a href=\"#salto-pagina-destinazione2\">Lo spazio tra le lettere (creantura o kerning) nel logo<\/a><\/strong><\/li>\n<li class=\"p1\"><a href=\"#salto-pagina-destinazione3\"><strong>Il carattere scelto nel lettering aggiunge significato e identit\u00e0 al logo<\/strong><\/a><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.22&#8243; bb_built=&#8221;1&#8243; _i=&#8221;5&#8243; _address=&#8221;5&#8243;][et_pb_row _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; _i=&#8221;0&#8243; _address=&#8221;5.0&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; _i=&#8221;0&#8243; _address=&#8221;5.0.0&#8243; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Titolo Il potere delle lettere nel lettering per un logo&#8221; _builder_version=&#8221;3.27.4&#8243; _i=&#8221;0&#8243; _address=&#8221;5.0.0.0&#8243;]<\/p>\n<h1 id=\"salto-pagina-destinazione0\"><strong>Il potere delle lettere nel lettering per un logo<\/strong><\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;3.27.4&#8243; text_line_height=&#8221;1.2em&#8221; module_alignment=&#8221;left&#8221; border_style=&#8221;solid&#8221; _i=&#8221;1&#8243; _address=&#8221;5.0.0.1&#8243;]<\/p>\n<h5><span style=\"color: #1aa3bb;\"><strong>SESTO\u00a0<\/strong><strong>PASSAGGIO STRATEGICO <\/strong><\/span><\/h5>\n<h5><strong><span style=\"color: #303e48;\">Il lettering per un logo<\/span><\/strong><\/h5>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;3.25&#8243; custom_margin=&#8221;0px|||&#8221; custom_padding=&#8221;0px|||&#8221; _i=&#8221;1&#8243; _address=&#8221;5.1&#8243; column_structure=&#8221;1_3,2_3&#8243;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; _i=&#8221;0&#8243; _address=&#8221;5.1.0&#8243; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/www.biancolapisdesign.it\/Blog\/wp-content\/uploads\/2018\/09\/Biancolapis-Design-7.-Lettering-per-un-logo.png&#8221; alt=&#8221;Creazione logo aziendale. 7 passaggi strategici. La definizione del brief&#8221; title_text=&#8221;Creazione logo aziendale. 7 passaggi strategici. La definizione del brief&#8221; align_tablet=&#8221;center&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;3.23&#8243; border_style=&#8221;solid&#8221; sticky=&#8221;off&#8221; _i=&#8221;0&#8243; _address=&#8221;5.1.0.0&#8243;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; _i=&#8221;1&#8243; _address=&#8221;5.1.1&#8243; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Testo Il potere delle lettere nel lettering per un logo&#8221; _builder_version=&#8221;3.27.4&#8243; text_font_size=&#8221;18&#8243; ul_font_size=&#8221;18px&#8221; ul_line_height=&#8221;1.9em&#8221; header_text_color=&#8221;#ffa409&#8243; module_alignment=&#8221;left&#8221; custom_margin=&#8221;||0px|&#8221; custom_padding=&#8221;||0px|&#8221; border_style=&#8221;solid&#8221; _i=&#8221;0&#8243; _address=&#8221;5.1.1.0&#8243;]<\/p>\n<div class=\"et_pb_module et_pb_text et_pb_text_4 et_pb_bg_layout_light et_pb_text_align_left\">\n<div class=\"et_pb_text_inner\">\n<p class=\"p1\"><span class=\"s1\">S<\/span><span class=\"s1\">elezionare e scegliere il carattere del lettering per un logo non \u00e8 una operazione banale ma una scelta delicata che richiede osservazione e desiderio di confrontarsi con molti e ripetuti tentativi. <strong>\u00c8 necessario provare il carattere scelto con il testo del logo<\/strong>. Una scritta non ha solo la funzione di comunicare il concetto espresso attraverso una parola, ma <b>dispone di una forza autonoma di immagine<\/b>, <b>data dal segno che si crea nell\u2019assemblare le lettere una accanto all\u2019altra<\/b>. Mettendo le lettere che costituiscono il naming di un logo, una vicina all\u2019altra, otteniamo un\u2019immagine che ha una sua forza ed espressione specifica che cambia se scegliamo un altro carattere o se decidiamo di scrivere tutto in maiuscolo.<\/span><\/p>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; _i=&#8221;2&#8243; _address=&#8221;5.2&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; _i=&#8221;0&#8243; _address=&#8221;5.2.0&#8243; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Titolo La leggibilit\u00e0 del lettering per un logo&#8221; _builder_version=&#8221;3.27.4&#8243; custom_margin=&#8221;30px|||&#8221; _i=&#8221;0&#8243; _address=&#8221;5.2.0.0&#8243;]<\/p>\n<h1 id=\"salto-pagina-destinazione1\"><strong>La leggibilit\u00e0 del lettering per un logo<\/strong><\/h1>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Testo La leggibilit\u00e0 nel lettering per un logo&#8221; _builder_version=&#8221;3.27.4&#8243; text_font_size=&#8221;18&#8243; ul_font_size=&#8221;18px&#8221; ul_line_height=&#8221;1.9em&#8221; header_text_color=&#8221;#ffa409&#8243; module_alignment=&#8221;left&#8221; custom_margin=&#8221;||0px|&#8221; custom_padding=&#8221;||0px|&#8221; border_style=&#8221;solid&#8221; _i=&#8221;1&#8243; _address=&#8221;5.2.0.1&#8243;]<\/p>\n<p class=\"p1\"><b>La regola numero uno nella creazione di un logotipo \u00e8 la leggibilit\u00e0<\/b>. Se un carattere non offre la necessaria leggibilit\u00e0 e chiarezza, o pone dei dubbi sull\u2019effettivo significato della parola, meglio scegliere un altro carattere.<\/p>\n<p class=\"p2\">Di solito un testo scritto tutto in maiuscolo risulta meno leggibile. Questo aspetto per un logo di poche lettere \u00e8 relativo, ma considera questo argomento con attenzione se il logo \u00e8 costituito da pi\u00f9 parole.<\/p>\n<p class=\"p2\"><span class=\"s1\">Poich\u00e9 <strong>una famiglia di caratteri ha diverse serie<\/strong>, sia per l\u2019aspetto normale, condensed o extended (cio\u00e8 pi\u00f9 stretto o allargato) sia per la diversificazione tra carattere tondo e carattere corsivo, sia per lo spessore (light, book, semibold, bold, heavy, extrabold ecc&#8230;), <strong>pu\u00f2 essere molto utile provare le varie forze e i vari spessori offerti dalla famiglia di caratteri<\/strong>, giocando anche con queste qualit\u00e0.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; _i=&#8221;3&#8243; _address=&#8221;5.3&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; _i=&#8221;0&#8243; _address=&#8221;5.3.0&#8243; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Titolo Lo spazio tra le lettere (creantura o kerning) nel logo&#8221; _builder_version=&#8221;3.27.4&#8243; custom_margin=&#8221;30px|||&#8221; _i=&#8221;0&#8243; _address=&#8221;5.3.0.0&#8243;]<\/p>\n<h1 id=\"salto-pagina-destinazione2\"><strong>Lo spazio tra le lettere (creantura o kerning) nel logo<\/strong><\/h1>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Testo Il logo deve essere efficace anche nella versione bianco e nero&#8221; _builder_version=&#8221;3.27.4&#8243; text_font_size=&#8221;18&#8243; ul_font_size=&#8221;18px&#8221; ul_line_height=&#8221;1.9em&#8221; header_text_color=&#8221;#ffa409&#8243; module_alignment=&#8221;left&#8221; custom_margin=&#8221;||0px|&#8221; custom_padding=&#8221;||0px|&#8221; border_style=&#8221;solid&#8221; _i=&#8221;1&#8243; _address=&#8221;5.3.0.1&#8243;]<\/p>\n<p class=\"p1\"><span class=\"s1\"><b>Nella creazione di un logotipo \u00e8 importante osservare lo spazio esistente tra una lettera e l\u2019altra<\/b>, che deve essere proporzionato ed offrire all\u2019occhio che lo osserva, una sensazione di continuit\u00e0 ma non di unione (a meno che non sia scelta). L\u2019occhio deve passare da una lettera all\u2019altra con continuit\u00e0, percependo, in modo non consapevole, uno spazio equilibrato e armonico. Ogni lettera occupa lo spazio in modo diverso e quindi lascia aree bianche pi\u00f9 o meno estese. Chi crea il logo deve essere attento a lasciare lo spazio giusto, che faccia percepire all\u2019occhio una continuit\u00e0 non interrotta e simile tra una lettera e l\u2019altra, anche se questo oggettivamente non accade.<\/span><\/p>\n<p class=\"p1\">Quando scriviamo al computer una lettera e poi un\u2019altra, il software gestisce questo assemblaggio e non sempre lo fa in modo visivamente equilibrato. Per questo \u00e8 necessario l\u2019intervento di chi disegna il logo che deve gestire il kern o crenatura, cio\u00e8 l\u2019avvicinamento o allontanamento tra le lettere in modo sensibile e consapevole.<\/p>\n<p class=\"p1\">Anche lo spazio tra le parole, se il logo \u00e8 costituito da pi\u00f9 parole, va osservato con attenzione intervenendo, se necessario, sullo spazio tra una parola e l\u2019altra.<\/p>\n<p class=\"p2\"><b>Una cosa importantissima da verificare una volta creato il logotipo \u00e8 la leggibilit\u00e0 in riduzione<\/b>, valutando l\u2019avvicinamento delle lettere quando il logo viene ridotto in dimensioni minime. Se lo spazio tra i caratteri \u00e8 troppo esiguo, anche a riduzioni non eccessive le lettere si uniranno sovrapponendosi. In questo caso \u00e8 necessario rivedere lo spazio allargandolo. \u00c8 possibile prevedere due diverse tipologie di logo scegliendone una per la sua riproduzione in dimensioni minime, nella quale si interviene nuovamente sul kern del logo ridotto.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;3.25&#8243; _i=&#8221;4&#8243; _address=&#8221;5.4&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; _i=&#8221;0&#8243; _address=&#8221;5.4.0&#8243; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Titolo Il carattere scelto nel lettering aggiunge significato e identit\u00e0 al logo&#8221; _builder_version=&#8221;3.27.4&#8243; custom_margin=&#8221;30px|||&#8221; _i=&#8221;0&#8243; _address=&#8221;5.4.0.0&#8243;]<\/p>\n<h1 id=\"salto-pagina-destinazione5\"><strong>Il carattere scelto nel lettering aggiunge significato e identit\u00e0 al logo<\/strong><\/h1>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Testo Il carattere scelto nel lettering aggiunge significato e identit\u00e0 al logo&#8221; _builder_version=&#8221;3.27.4&#8243; text_font_size=&#8221;18&#8243; ul_font_size=&#8221;18px&#8221; ul_line_height=&#8221;1.9em&#8221; header_text_color=&#8221;#ffa409&#8243; module_alignment=&#8221;left&#8221; custom_margin=&#8221;||0px|&#8221; custom_padding=&#8221;||30px|&#8221; border_style=&#8221;solid&#8221; _i=&#8221;1&#8243; _address=&#8221;5.4.0.1&#8243;]<\/p>\n<p class=\"p1\"><b>Il carattere aggiunge significato e identit\u00e0 al logo<\/b>, quindi nello sceglierlo \u00e8 importante comprendere lo specifico linguaggio visivo che questo pu\u00f2 offrire alla comunicazione. In modo molto generico possiamo dire che i <strong>caratteri bastoni<\/strong>, cio\u00e8 quelli che alle estremit\u00e0 non hanno le grazie, sono pi\u00f9 lineari, solitamente pi\u00f9 freddi e essenziali rispetto ai <strong>graziati<\/strong>. Un carattere graziato, nella maggior parte dei casi comunica una maggiore morbidezza e fluidit\u00e0.<\/p>\n<p class=\"p2\">La scelta di un font potrebbe basarsi sia sulla coerenza con il tipo di comunicazione espressa dal segno del logo, sia, talvolta, sulla necessit\u00e0 di renderlo <i>pi\u00f9 stabile<\/i> donandogli una maggiore linearit\u00e0, laddove questo risulti molto complesso o tondeggiante. Tranne che in alcuni casi, \u00e8 meglio evitare le scritture per affiancare un marchio. A volte per\u00f2 si sceglie una scrittura proprio per ribadire l\u2019aspetto classico e storico <span class=\"s1\">che caratterizza l\u2019oggetto rappresentato dal logo. Le variabili sono veramente molte, la cosa che posso consigliarti \u00e8 quella di <strong>osservare i caratteri utilizzati nei loghi pi\u00f9 belli<\/strong>, cercando di scorgere la dinamica che ne ha influenzato e determinato la scelta da parte del designer.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;3.22&#8243; custom_margin=&#8221;-10px|||&#8221; custom_padding=&#8221;0|0px|0px|0px|false|false&#8221; top_divider_color=&#8221;#ffffff&#8221; bottom_divider_color=&#8221;#ffffff&#8221; bottom_divider_height=&#8221;60px&#8221; bb_built=&#8221;1&#8243; _i=&#8221;6&#8243; _address=&#8221;6&#8243;][et_pb_fullwidth_slider _builder_version=&#8221;3.16&#8243; header_font=&#8221;|700|||||||&#8221; custom_padding=&#8221;|||&#8221; box_shadow_style=&#8221;preset6&#8243; box_shadow_blur=&#8221;10px&#8221; box_shadow_color=&#8221;rgba(0,0,0,0.1)&#8221; remove_inner_shadow=&#8221;off&#8221; 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button_two_text_size__hover_enabled=&#8221;off&#8221; button_text_color__hover_enabled=&#8221;off&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_border_width__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_border_color__hover_enabled=&#8221;off&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_border_radius__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_letter_spacing__hover_enabled=&#8221;off&#8221; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;off&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221;][\/et_pb_slide][\/et_pb_fullwidth_slider][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.22&#8243; bb_built=&#8221;1&#8243; _i=&#8221;7&#8243; _address=&#8221;7&#8243;][et_pb_row _builder_version=&#8221;3.25&#8243; custom_margin=&#8221;0px|||&#8221; custom_padding=&#8221;0px|||&#8221; _i=&#8221;0&#8243; _address=&#8221;7.0&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; _i=&#8221;0&#8243; _address=&#8221;7.0.0&#8243; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Testo Il carattere scelto nel lettering aggiunge significato e identit\u00e0 al logo&#8221; _builder_version=&#8221;3.27.4&#8243; ul_font_size=&#8221;18px&#8221; ul_line_height=&#8221;1.9em&#8221; header_text_color=&#8221;#ffa409&#8243; module_alignment=&#8221;left&#8221; custom_margin=&#8221;||0px|&#8221; custom_padding=&#8221;||30px|&#8221; border_style=&#8221;solid&#8221; _i=&#8221;0&#8243; _address=&#8221;7.0.0.0&#8243;]<\/p>\n<p class=\"p1\">A questo punto manca un solo elemento per concludere il nostro viaggio verso la realizzazione di un logo efficace: <strong>il colore<\/strong>. Come scegliere il colore per un logo? La risposta a questa domanda \u00e8 analizzata nel prossimo passaggio: <a href=\"https:\/\/www.biancolapisdesign.it\/Blog\/il-colore-in-un-logo\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>il colore in un logo<\/strong><\/a>.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;3.27.4&#8243; text_line_height=&#8221;2.2em&#8221; header_text_color=&#8221;#ffa409&#8243; header_line_height=&#8221;1.7em&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;||0px|&#8221; custom_padding=&#8221;||0px|&#8221; border_style=&#8221;solid&#8221; _i=&#8221;1&#8243; _address=&#8221;7.0.0.1&#8243;]<\/p>\n<ol>\n<li>Il Brief per creare un logo<\/li>\n<li>La ricerca per progettare un logo<\/li>\n<li>La mappa mentale per creare un logo<\/li>\n<li>Gli schizzi per disegnare un logo<\/li>\n<li>Il design\u00a0per creare un logo<\/li>\n<li>Il lettering per un logo<\/li>\n<li><strong><a href=\"https:\/\/www.biancolapisdesign.it\/Blog\/il-colore-in-un-logo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Il colore in un logo<\/a><\/strong><\/li>\n<\/ol>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.biancolapisdesign.it\/Blog\/wp-content\/uploads\/2018\/09\/Biancolapis-Design.-Crea-un-logo-brillante-icone-7.-Colore-nel-logo.png&#8221; alt=&#8221;Biancolapis Design. Crea un logo brillante icone 6. 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_address=&#8221;9.0.0.0&#8243;]<\/h2>\n<h2><span style=\"color: #ffa409;\"><strong>Vuoi aiuto?<br \/><\/strong><\/span><\/h2>\n<p>Se alla fine di questo percorso ritieni di <strong>voler affidare ad un designer della comunicazione la progettazione di un logo o la comunicazione del brand della tua azienda<\/strong>, <strong>non esitare a contattarmi, sar\u00f2 felice di esserti utile.<\/strong><\/p>\n<h2>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; _i=&#8221;1&#8243; _address=&#8221;9.1&#8243; column_structure=&#8221;1_4,3_4&#8243;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; _i=&#8221;0&#8243; _address=&#8221;9.1.0&#8243; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/www.biancolapisdesign.it\/Blog\/wp-content\/uploads\/2018\/08\/Eleonora-Giacinti.jpg&#8221; align=&#8221;right&#8221; align_tablet=&#8221;center&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;3.23&#8243; max_width=&#8221;70%&#8221; border_radii=&#8221;on|100px|100px|100px|100px&#8221; _i=&#8221;0&#8243; _address=&#8221;9.1.0.0&#8243;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; _i=&#8221;1&#8243; _address=&#8221;9.1.1&#8243; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;3.29.3&#8243; hover_enabled=&#8221;0&#8243; _i=&#8221;0&#8243; _address=&#8221;9.1.1.0&#8243;]<\/p>\n<p>\u00a0<em>Ho iniziato la mia attivit\u00e0 di appassionata designer della comunicazione, dopo aver conseguito il diploma triennale di Grafica e Comunicazione Visiva presso l\u2019Istituto Europeo di Design di Roma, quando la progettazione grafica avveniva con matita, pennarelli Pantone, fogli Letraset e colla Cow.<\/em><br \/> <em> Curo il design e la comunicazione visiva per enti istituzionali pubblici e privati, aziende, associazioni, fondazioni e liberi professionisti. Mi occupo di logo design, identit\u00e0 visiva, corporate identity e brand identity per aziende e startup.\u00a0Creo il logo, la brochure, il sito web e qualsiasi prodotto utile per comunicare in modo efficace, funzionale e piacevole.\u00a0<\/em><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\"><strong>Eleonora Giacinti<\/strong><br \/> <strong>Designer della Comunicazione e autore del libro<\/strong> <a href=\"https:\/\/www.biancolapisdesign.it\/crea-un-logo-brillante\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em><strong>Crea un Logo Brillante<\/strong><\/em><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"salto-pagina-destinazione3\"><\/h2>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/www.biancolapisdesign.it\/contatti\/&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Contatti&#8221; button_alignment=&#8221;left&#8221; _builder_version=&#8221;3.16&#8243; custom_button=&#8221;on&#8221; button_text_size=&#8221;15&#8243; button_text_color=&#8221;#ffffff&#8221; button_bg_color=&#8221;#ffa409&#8243; button_border_width=&#8221;4&#8243; button_border_color=&#8221;#ffa409&#8243; button_border_radius=&#8221;100&#8243; button_font=&#8221;|on|||&#8221; background_layout=&#8221;dark&#8221; button_letter_spacing_hover=&#8221;0&#8243; saved_tabs=&#8221;all&#8221; button_text_size__hover_enabled=&#8221;off&#8221; button_text_size__hover=&#8221;null&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover=&#8221;null&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover=&#8221;null&#8221; button_text_color__hover_enabled=&#8221;off&#8221; button_text_color__hover=&#8221;null&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_one_text_color__hover=&#8221;null&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover=&#8221;null&#8221; button_border_width__hover_enabled=&#8221;off&#8221; button_border_width__hover=&#8221;null&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_one_border_width__hover=&#8221;null&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover=&#8221;null&#8221; button_border_color__hover_enabled=&#8221;off&#8221; button_border_color__hover=&#8221;null&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_one_border_color__hover=&#8221;null&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover=&#8221;null&#8221; button_border_radius__hover_enabled=&#8221;off&#8221; button_border_radius__hover=&#8221;null&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover=&#8221;null&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover=&#8221;null&#8221; button_letter_spacing__hover_enabled=&#8221;on&#8221; button_letter_spacing__hover=&#8221;0&#8243; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_one_letter_spacing__hover=&#8221;null&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover=&#8221;null&#8221; button_bg_color__hover_enabled=&#8221;off&#8221; button_bg_color__hover=&#8221;null&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_one_bg_color__hover=&#8221;null&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover=&#8221;null&#8221; _i=&#8221;1&#8243; _address=&#8221;9.1.1.1&#8243;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p><b> Il design per creare un logo<\/b> \u00e8 il passaggio nel quale disegniamo al computer le idee elaborate nella fase di schizzo a matita, utilizzando un programma di grafica vettoriale.<br \/>\nCome procedere? Quali strumenti e software utilizzare?<\/p>\n","protected":false},"author":2,"featured_media":52355,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8],"tags":[45,46,43,44],"class_list":["post-52341","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crea-un-logo-brillante","tag-caratteri","tag-font","tag-lettering","tag-lettering-per-un-logo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Il lettering per un logo | Biancolapis Design<\/title>\n<meta name=\"description\" content=\"Il lettering e le modalit\u00e0 del suo utilizzo aggiungono significato e identit\u00e0 ad un logo. 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