{"id":52371,"date":"2018-09-03T02:00:23","date_gmt":"2018-09-03T00:00:23","guid":{"rendered":"https:\/\/www.biancolapisdesign.it\/Blog\/?p=52371"},"modified":"2019-09-26T18:47:26","modified_gmt":"2019-09-26T16:47:26","slug":"il-colore-in-un-logo","status":"publish","type":"post","link":"https:\/\/www.biancolapisdesign.it\/Blog\/il-colore-in-un-logo\/","title":{"rendered":"Il colore in un logo"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;3.22&#8243; background_image=&#8221;https:\/\/www.biancolapisdesign.it\/Blog\/wp-content\/uploads\/2018\/08\/Biancolapis-Design-della-comunicazione.-Creazione-logo-1.-Definizione-del-brief.jpg&#8221; custom_margin=&#8221;0px|||&#8221; custom_padding=&#8221;0px|0px|0|0px|false|false&#8221; bottom_divider_style=&#8221;arrow3&#8243; bottom_divider_color=&#8221;#ffffff&#8221; bb_built=&#8221;1&#8243; _i=&#8221;0&#8243; _address=&#8221;0&#8243;][et_pb_fullwidth_slider _builder_version=&#8221;3.29.3&#8243; header_font=&#8221;|700|||||||&#8221; custom_padding=&#8221;|||&#8221; hover_enabled=&#8221;0&#8243; box_shadow_style=&#8221;preset6&#8243; box_shadow_blur=&#8221;10px&#8221; box_shadow_color=&#8221;rgba(0,0,0,0.1)&#8221; remove_inner_shadow=&#8221;off&#8221; hide_content_on_mobile=&#8221;off&#8221; hide_cta_on_mobile=&#8221;off&#8221; show_inner_shadow=&#8221;on&#8221; button_text_size__hover_enabled=&#8221;off&#8221; button_text_size__hover=&#8221;null&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover=&#8221;null&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover=&#8221;null&#8221; button_text_color__hover_enabled=&#8221;off&#8221; button_text_color__hover=&#8221;null&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_one_text_color__hover=&#8221;null&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover=&#8221;null&#8221; button_border_width__hover_enabled=&#8221;off&#8221; button_border_width__hover=&#8221;null&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_one_border_width__hover=&#8221;null&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover=&#8221;null&#8221; button_border_color__hover_enabled=&#8221;off&#8221; button_border_color__hover=&#8221;null&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_one_border_color__hover=&#8221;null&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover=&#8221;null&#8221; button_border_radius__hover_enabled=&#8221;off&#8221; button_border_radius__hover=&#8221;null&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover=&#8221;null&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover=&#8221;null&#8221; button_letter_spacing__hover_enabled=&#8221;off&#8221; button_letter_spacing__hover=&#8221;null&#8221; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_one_letter_spacing__hover=&#8221;null&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover=&#8221;null&#8221; button_bg_color__hover_enabled=&#8221;off&#8221; button_bg_color__hover=&#8221;null&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_one_bg_color__hover=&#8221;null&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover=&#8221;null&#8221; _i=&#8221;0&#8243; _address=&#8221;0.0&#8243;][et_pb_slide heading=&#8221;7. Il colore in un logo&#8221; use_bg_overlay=&#8221;off&#8221; use_text_overlay=&#8221;off&#8221; _builder_version=&#8221;3.29.3&#8243; header_font=&#8221;|700|||||||&#8221; body_font=&#8221;||||&#8221; background_color=&#8221;rgba(255,255,255,0)&#8221; button_on_hover=&#8221;on&#8221; hover_enabled=&#8221;0&#8243; _i=&#8221;0&#8243; _address=&#8221;0.0.0&#8243; button_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_text_color__hover_enabled=&#8221;off&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_border_width__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_border_color__hover_enabled=&#8221;off&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_border_radius__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_letter_spacing__hover_enabled=&#8221;off&#8221; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;off&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221;][\/et_pb_slide][\/et_pb_fullwidth_slider][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.22&#8243; custom_margin=&#8221;0px||0px|&#8221; custom_padding=&#8221;0px||0px|&#8221; bb_built=&#8221;1&#8243; _i=&#8221;1&#8243; _address=&#8221;1&#8243;][et_pb_row _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; _i=&#8221;0&#8243; _address=&#8221;1.0&#8243; column_structure=&#8221;1_3,1_3,1_3&#8243;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; _i=&#8221;0&#8243; _address=&#8221;1.0.0&#8243; custom_padding__hover=&#8221;|||&#8221;][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; _i=&#8221;1&#8243; _address=&#8221;1.0.1&#8243; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb image=&#8221;https:\/\/www.biancolapisdesign.it\/Blog\/wp-content\/uploads\/2018\/09\/Biancolapis-Design-7.-Colore-nel-logo.png&#8221; alt=&#8221;Biancolapis Design 7. Colore nel logo&#8221; image_max_width=&#8221;35%&#8221; _builder_version=&#8221;3.13.1&#8243; body_font_size=&#8221;30&#8243; _i=&#8221;0&#8243; _address=&#8221;1.0.1.0&#8243;][\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; _i=&#8221;2&#8243; _address=&#8221;1.0.2&#8243; custom_padding__hover=&#8221;|||&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.22&#8243; custom_margin=&#8221;0px||0px|&#8221; custom_padding=&#8221;0px||0px|&#8221; bb_built=&#8221;1&#8243; _i=&#8221;2&#8243; _address=&#8221;2&#8243;][et_pb_row _builder_version=&#8221;3.25&#8243; custom_margin=&#8221;0px|||&#8221; custom_padding=&#8221;0px|||&#8221; _i=&#8221;0&#8243; _address=&#8221;2.0&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; _i=&#8221;0&#8243; _address=&#8221;2.0.0&#8243; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Testo I 7 passaggi strategici per la creazione di un logo aziendale di successo&#8221; _builder_version=&#8221;3.27.4&#8243; text_font_size=&#8221;18&#8243; header_text_color=&#8221;#ffa409&#8243; header_line_height=&#8221;1.9em&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;0px|||&#8221; custom_padding=&#8221;0px|||&#8221; border_style=&#8221;solid&#8221; _i=&#8221;0&#8243; _address=&#8221;2.0.0.0&#8243;]<\/p>\n<h2 id=\"salto-pagina-destinazione4\"><strong>7 passaggi strategici per creare un logo<\/strong><\/h2>\n<p>In questo articolo, ti parler\u00f2 del <strong>settimo<\/strong>\u00a0e ultimo passaggio strategico per creare un logo: <a href=\"#salto-pagina-destinazione1\"><strong>il colore in un logo<\/strong><\/a>. Analizzeremo insieme questo passaggio che, <strong>dopo il sesto step<\/strong>, nel quale ti ho parlato del<a href=\"https:\/\/www.biancolapisdesign.it\/Blog\/il-lettering-per-un-logo\" target=\"_blank\" rel=\"noopener noreferrer\"><strong> lettering per un logo<\/strong><\/a>, \u00e8 quello nel quale scegliamo <strong>il colore o i colori<\/strong>, <strong>per il logo<\/strong>.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;3.25&#8243; custom_margin=&#8221;0px|||&#8221; custom_padding=&#8221;0px|||&#8221; _i=&#8221;1&#8243; _address=&#8221;2.1&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; _i=&#8221;0&#8243; _address=&#8221;2.1.0&#8243; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;3.27.4&#8243; text_line_height=&#8221;2.2em&#8221; header_text_color=&#8221;#ffa409&#8243; header_line_height=&#8221;1.7em&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;||0px|&#8221; custom_padding=&#8221;||0px|&#8221; border_style=&#8221;solid&#8221; _i=&#8221;0&#8243; _address=&#8221;2.1.0.0&#8243;]<\/p>\n<ol>\n<li>Il Brief per creare un logo<\/li>\n<li>La ricerca per progettare un logo<\/li>\n<li>La mappa mentale per creare un logo<\/li>\n<li>Gli schizzi per disegnare un logo<\/li>\n<li>Il design\u00a0per creare un logo<\/li>\n<li>Il lettering per un logo<\/li>\n<li><a href=\"#salto-pagina-destinazione1\"><strong>Il colore in un logo<\/strong><\/a><\/li>\n<\/ol>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.biancolapisdesign.it\/Blog\/wp-content\/uploads\/2018\/09\/Biancolapis-Design.-Crea-un-logo-brillante-icone-7.-Colore-nel-logo.png&#8221; alt=&#8221;Biancolapis Design. Crea un logo brillante icone 7. Colore in un logo&#8221; url=&#8221;#salto-pagina-destinazione1&#8243; align=&#8221;center&#8221; align_tablet=&#8221;center&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;3.23&#8243; border_style=&#8221;solid&#8221; sticky=&#8221;off&#8221; _i=&#8221;1&#8243; _address=&#8221;2.1.0.1&#8243;]<\/p>\n<p>\n&nbsp;<\/p>\n<p>[\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;3.22&#8243; custom_margin=&#8221;-10px|||&#8221; custom_padding=&#8221;0|0px|0px|0px|false|false&#8221; top_divider_color=&#8221;#ffffff&#8221; bottom_divider_color=&#8221;#ffffff&#8221; bottom_divider_height=&#8221;60px&#8221; bb_built=&#8221;1&#8243; _i=&#8221;3&#8243; _address=&#8221;3&#8243;][et_pb_fullwidth_slider _builder_version=&#8221;3.16&#8243; header_font=&#8221;|700|||||||&#8221; custom_padding=&#8221;|||&#8221; box_shadow_style=&#8221;preset6&#8243; box_shadow_blur=&#8221;10px&#8221; box_shadow_color=&#8221;rgba(0,0,0,0.1)&#8221; remove_inner_shadow=&#8221;off&#8221; hide_content_on_mobile=&#8221;off&#8221; hide_cta_on_mobile=&#8221;off&#8221; show_inner_shadow=&#8221;on&#8221; button_text_size__hover_enabled=&#8221;off&#8221; button_text_size__hover=&#8221;null&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover=&#8221;null&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover=&#8221;null&#8221; button_text_color__hover_enabled=&#8221;off&#8221; button_text_color__hover=&#8221;null&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_one_text_color__hover=&#8221;null&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover=&#8221;null&#8221; button_border_width__hover_enabled=&#8221;off&#8221; button_border_width__hover=&#8221;null&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_one_border_width__hover=&#8221;null&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover=&#8221;null&#8221; button_border_color__hover_enabled=&#8221;off&#8221; button_border_color__hover=&#8221;null&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_one_border_color__hover=&#8221;null&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover=&#8221;null&#8221; button_border_radius__hover_enabled=&#8221;off&#8221; button_border_radius__hover=&#8221;null&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover=&#8221;null&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover=&#8221;null&#8221; button_letter_spacing__hover_enabled=&#8221;off&#8221; button_letter_spacing__hover=&#8221;null&#8221; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_one_letter_spacing__hover=&#8221;null&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover=&#8221;null&#8221; button_bg_color__hover_enabled=&#8221;off&#8221; button_bg_color__hover=&#8221;null&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_one_bg_color__hover=&#8221;null&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover=&#8221;null&#8221; _i=&#8221;0&#8243; _address=&#8221;3.0&#8243;][et_pb_slide use_bg_overlay=&#8221;off&#8221; use_text_overlay=&#8221;off&#8221; _builder_version=&#8221;3.16&#8243; header_font=&#8221;||||||||&#8221; body_font=&#8221;||||&#8221; background_color=&#8221;rgba(255,255,255,0)&#8221; background_image=&#8221;https:\/\/www.biancolapisdesign.it\/Blog\/wp-content\/uploads\/2018\/08\/Biancolapis-Design-della-comunicazione.-Creazione-logo-1.-Definizione-del-brief.jpg&#8221; button_on_hover=&#8221;on&#8221; custom_padding=&#8221;30px||30px|&#8221; custom_padding_tablet=&#8221;30px|||&#8221; custom_padding_phone=&#8221;30px|||&#8221; _i=&#8221;0&#8243; _address=&#8221;3.0.0&#8243; button_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_text_color__hover_enabled=&#8221;off&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_border_width__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_border_color__hover_enabled=&#8221;off&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_border_radius__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_letter_spacing__hover_enabled=&#8221;off&#8221; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;off&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221;][\/et_pb_slide][\/et_pb_fullwidth_slider][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.22&#8243; custom_margin=&#8221;0px||0px|&#8221; custom_padding=&#8221;0||0px||false|false&#8221; bb_built=&#8221;1&#8243; _i=&#8221;4&#8243; _address=&#8221;4&#8243;][et_pb_row _builder_version=&#8221;3.25&#8243; custom_margin=&#8221;||0px|&#8221; custom_padding=&#8221;||0px|&#8221; _i=&#8221;0&#8243; _address=&#8221;4.0&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;||0px|&#8221; _i=&#8221;0&#8243; _address=&#8221;4.0.0&#8243; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Titolo&#8221; _builder_version=&#8221;3.27.4&#8243; text_text_color=&#8221;#666666&#8243; header_font=&#8221;|300|||||||&#8221; header_text_color=&#8221;#ffa409&#8243; header_3_font=&#8221;|||on|||||&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;||0px|&#8221; custom_padding=&#8221;||0px|&#8221; header_font_size_last_edited=&#8221;on|desktop&#8221; border_style=&#8221;solid&#8221; _i=&#8221;0&#8243; _address=&#8221;4.0.0.0&#8243;]<\/p>\n<h3 style=\"text-align: left;\"><span style=\"color: #303e48;\">Crea un logo brillante<\/span><\/h3>\n<h1 id=\"salto-pagina-destinazione1\" style=\"text-align: left;\">7. <strong>Il colore in un logo<\/strong><\/h1>\n<p>di Eleonora Giacinti<\/p>\n<p>[\/et_pb_text][et_pb_divider divider_position=&#8221;bottom&#8221; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;3.11&#8243; height=&#8221;0px&#8221; custom_margin=&#8221;0px||50px|&#8221; custom_padding=&#8221;0px|||&#8221; hide_on_mobile=&#8221;on&#8221; _i=&#8221;1&#8243; _address=&#8221;4.0.0.1&#8243;]<\/p>\n<p>\n&nbsp;<\/p>\n<p>[\/et_pb_divider][et_pb_text admin_label=&#8221;Sottotitolo H3&#8243; _builder_version=&#8221;3.27.4&#8243; text_text_color=&#8221;#666666&#8243; header_text_color=&#8221;#ffa409&#8243; header_3_font=&#8221;|600|||||||&#8221; header_3_font_size=&#8221;23px&#8221; header_3_line_height=&#8221;1.3em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;0px||0px|&#8221; header_font_size_last_edited=&#8221;on|desktop&#8221; border_style=&#8221;solid&#8221; _i=&#8221;2&#8243; _address=&#8221;4.0.0.2&#8243;]<\/p>\n<h3>Il <strong>colore in un logo<\/strong> \u00e8 un elemento importantissimo, da valutare per\u00f2 solo dopo aver creato un segno efficace anche se riprodotto in bianco e nero.<\/h3>\n<h3>Ogni scelta cromatica ha i suoi significati, la sua qualit\u00e0 energetica e le sue regole.<\/h3>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Premessa&#8221; _builder_version=&#8221;3.27.4&#8243; text_text_color=&#8221;#666666&#8243; header_text_color=&#8221;#ffa409&#8243; header_3_font=&#8221;|600|||||||&#8221; header_3_font_size=&#8221;23px&#8221; header_3_line_height=&#8221;1.3em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; module_alignment=&#8221;left&#8221; header_font_size_last_edited=&#8221;on|desktop&#8221; border_style=&#8221;solid&#8221; _i=&#8221;3&#8243; _address=&#8221;4.0.0.3&#8243;]<\/p>\n<p class=\"p1\"><span class=\"s1\">Quando il logo \u00e8 disegnato e funziona perfettamente anche in nero, possiamo valutare la scelta della qualit\u00e0 cromatica, <strong>il colore, che, a questo punto, render\u00e0 il segno ancora pi\u00f9 interessante ed efficace<\/strong>.<\/span><\/p>\n<p><strong>Come scegliere il colore perfetto per un logo? Scopriamolo insieme.<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text ul_type=&#8221;square&#8221; admin_label=&#8221;Indice linkato&#8221; _builder_version=&#8221;3.27.4&#8243; text_text_color=&#8221;#666666&#8243; ul_font_size=&#8221;18px&#8221; ul_line_height=&#8221;1.7em&#8221; ol_font_size=&#8221;18px&#8221; ol_line_height=&#8221;1.6em&#8221; header_text_color=&#8221;#ffa409&#8243; header_3_font=&#8221;|600|||||||&#8221; header_3_font_size=&#8221;23px&#8221; header_3_line_height=&#8221;1.3em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;0px|||&#8221; custom_padding=&#8221;0px|||&#8221; header_font_size_last_edited=&#8221;on|desktop&#8221; border_style=&#8221;solid&#8221; _i=&#8221;4&#8243; _address=&#8221;4.0.0.4&#8243;]<\/p>\n<ul>\n<li><strong><a href=\"#salto-pagina-destinazione0\">Colori caldi e colori freddi in un logo<\/a><\/strong><\/li>\n<li><a href=\"#salto-pagina-destinazione3\"><strong>La tipologia di colore in un logo influisce sulla sua leggibilit\u00e0 e chiarezza<\/strong><\/a><\/li>\n<li class=\"p1\"><strong><a href=\"#salto-pagina-destinazione2\">Predisporre i colori per la stampa tipografica di\u00a0<\/a><a href=\"#salto-pagina-destinazione2\">un logo\u00a0<b> (CMYK)<\/b><\/a><\/strong><\/li>\n<li><a href=\"#salto-pagina-destinazione6\"><strong>Colori per l&#8217;utilizzo del logo sul web<\/strong>\u00a0<strong>(RGB)<\/strong><\/a><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.22&#8243; bb_built=&#8221;1&#8243; _i=&#8221;5&#8243; _address=&#8221;5&#8243;][et_pb_row _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; _i=&#8221;0&#8243; _address=&#8221;5.0&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; _i=&#8221;0&#8243; _address=&#8221;5.0.0&#8243; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Titolo Colori caldi e colori freddi in un logo&#8221; _builder_version=&#8221;3.27.4&#8243; _i=&#8221;0&#8243; _address=&#8221;5.0.0.0&#8243;]<\/p>\n<h1 id=\"salto-pagina-destinazione0\"><strong>Colori caldi e colori freddi in un logo<\/strong><\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;3.27.4&#8243; text_line_height=&#8221;1.2em&#8221; module_alignment=&#8221;left&#8221; border_style=&#8221;solid&#8221; _i=&#8221;1&#8243; _address=&#8221;5.0.0.1&#8243;]<\/p>\n<h5><span style=\"color: #a3689d;\"><strong>SETTIMO\u00a0<\/strong><strong>PASSAGGIO STRATEGICO <\/strong><\/span><\/h5>\n<h5><strong><span style=\"color: #303e48;\">Il colore in un logo<\/span><\/strong><\/h5>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;3.25&#8243; custom_margin=&#8221;0px|||&#8221; custom_padding=&#8221;0px|||&#8221; _i=&#8221;1&#8243; _address=&#8221;5.1&#8243; column_structure=&#8221;1_3,2_3&#8243;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; _i=&#8221;0&#8243; _address=&#8221;5.1.0&#8243; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/www.biancolapisdesign.it\/Blog\/wp-content\/uploads\/2018\/09\/Biancolapis-Design-7.-Colore-nel-logo.png&#8221; alt=&#8221;Creazione logo aziendale. 7 passaggi strategici. La definizione del brief&#8221; title_text=&#8221;Creazione logo aziendale. 7 passaggi strategici. La definizione del brief&#8221; align_tablet=&#8221;center&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;3.23&#8243; border_style=&#8221;solid&#8221; sticky=&#8221;off&#8221; _i=&#8221;0&#8243; _address=&#8221;5.1.0.0&#8243;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; _i=&#8221;1&#8243; _address=&#8221;5.1.1&#8243; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Testo Colori caldi e colori freddi in un logo&#8221; _builder_version=&#8221;3.27.4&#8243; text_font_size=&#8221;18&#8243; ul_font_size=&#8221;18px&#8221; ul_line_height=&#8221;1.9em&#8221; header_text_color=&#8221;#ffa409&#8243; module_alignment=&#8221;left&#8221; border_style=&#8221;solid&#8221; _i=&#8221;0&#8243; _address=&#8221;5.1.1.0&#8243;]<\/p>\n<div class=\"et_pb_module et_pb_text et_pb_text_4 et_pb_bg_layout_light et_pb_text_align_left\">\n<div class=\"et_pb_text_inner\">\n<p class=\"p1\"><span class=\"s1\">La scelta del colore si lega alla percezione visiva che differenzia <b>i colori caldi<\/b>, associati spesso al settore alimentare o energetico, <b>da quelli freddi<\/b>, solitamente scelti per gli ambiti tecnologici e scientifici. Il colore verde \u00e8 in armonia con l\u2019elemento naturale, biologico, pi\u00f9 legato all\u2019aspetto terra. <\/span>L\u2019azzurro, il blu e il viola sono spesso collegati a valenze spirituali.<\/p>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.biancolapisdesign.it\/Blog\/wp-content\/uploads\/2018\/09\/Biancolapis-Design-7.-Colore-nel-logo.-Colori-caldi.jpg&#8221; alt=&#8221;Biancolapis Design 7. Colore nel logo. Colori caldi&#8221; show_bottom_space=&#8221;off&#8221; align_tablet=&#8221;center&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;3.23&#8243; _i=&#8221;1&#8243; _address=&#8221;5.1.1.1&#8243;][\/et_pb_image][et_pb_text _builder_version=&#8221;3.27.4&#8243; _i=&#8221;2&#8243; _address=&#8221;5.1.1.2&#8243;]<\/p>\n<p>\n<strong>Colori caldi<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.biancolapisdesign.it\/Blog\/wp-content\/uploads\/2018\/09\/Biancolapis-Design-7.-Colore-nel-logo.-Colori-freddi.jpg&#8221; alt=&#8221;Biancolapis Design 7. Colore nel logo. Colori caldi&#8221; show_bottom_space=&#8221;off&#8221; align_tablet=&#8221;center&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;3.23&#8243; _i=&#8221;3&#8243; _address=&#8221;5.1.1.3&#8243;][\/et_pb_image][et_pb_text _builder_version=&#8221;3.27.4&#8243; _i=&#8221;4&#8243; _address=&#8221;5.1.1.4&#8243;]<\/p>\n<p>\n<strong>Colori freddi<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Testo Colori caldi e colori freddi in un logo&#8221; _builder_version=&#8221;3.27.4&#8243; ul_font_size=&#8221;18px&#8221; ul_line_height=&#8221;1.9em&#8221; header_text_color=&#8221;#ffa409&#8243; module_alignment=&#8221;left&#8221; custom_margin=&#8221;||30px|&#8221; custom_padding=&#8221;||0px|&#8221; border_style=&#8221;solid&#8221; _i=&#8221;5&#8243; _address=&#8221;5.1.1.5&#8243;]<\/p>\n<div class=\"et_pb_module et_pb_text et_pb_text_4 et_pb_bg_layout_light et_pb_text_align_left\">\n<div class=\"et_pb_text_inner\">\n<p class=\"p1\">I vari settori merceologici sono in qualche modo simbolicamente collegati a valenze cromatiche specifiche. Premesso questo, ogni logo ha una sua storia e racconta i valori e la ricerca espressa nel <strong><a href=\"https:\/\/www.biancolapisdesign.it\/Blog\/il-brief-per-creare-un-logo\/\" target=\"_blank\" rel=\"noopener noreferrer\">brief<\/a><\/strong> elaborato per la sua progettazione. Quindi nella scelta del colore, sentiti libero di sperimentare varie soluzioni per poi scegliere quella che maggiormente ti soddisfa.<\/p>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; _i=&#8221;2&#8243; _address=&#8221;5.2&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; _i=&#8221;0&#8243; _address=&#8221;5.2.0&#8243; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Titolo Il colore in un logo influisce sulla sua leggibilit\u00e0 e chiarezza&#8221; _builder_version=&#8221;3.27.4&#8243; _i=&#8221;0&#8243; _address=&#8221;5.2.0.0&#8243;]<\/p>\n<h1 id=\"salto-pagina-destinazione3\"><strong>La tipologia di colore in un logo influisce sulla sua leggibilit\u00e0 e chiarezza<\/strong><\/h1>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Testo Il colore in un logo influisce sulla sua leggibilit\u00e0 e chiarezza&#8221; _builder_version=&#8221;3.27.4&#8243; ul_font_size=&#8221;18px&#8221; ul_line_height=&#8221;1.9em&#8221; header_text_color=&#8221;#ffa409&#8243; module_alignment=&#8221;left&#8221; custom_margin=&#8221;||30px|&#8221; custom_padding=&#8221;||30px|&#8221; border_style=&#8221;solid&#8221; _i=&#8221;1&#8243; _address=&#8221;5.2.0.1&#8243;]<\/p>\n<p class=\"p1\">Nella scelta del colore, \u00e8 fondamentale il presupposto della <strong>necessaria leggibilit\u00e0 e chiarezza<\/strong>. Se scegli ad esempio il colore giallo chiaro, sappi che potrebbe risultare un po\u2019 debole ai fini della leggibilit\u00e0 da lontano o in dimensioni ridotte, soprattutto se il segno \u00e8 leggero o composto da campiture sottili. Se il giallo \u00e8 la tua scelta e ti rendi conto che questo penalizza la visibilit\u00e0 del logo, intervieni aggiungendo qualche punto percentuale di nero nella sua composizione o cerca altre soluzioni.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;3.25&#8243; _i=&#8221;3&#8243; _address=&#8221;5.3&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; _i=&#8221;0&#8243; _address=&#8221;5.3.0&#8243; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Titolo Colori per la stampa tipografica in un logo&#8221; _builder_version=&#8221;3.27.4&#8243; _i=&#8221;0&#8243; _address=&#8221;5.3.0.0&#8243;]<\/p>\n<h1 id=\"salto-pagina-destinazione2\"><strong>Predisporre i colori per la stampa tipografica\u00a0di un logo\u00a0<b>(CMYK)<\/b><\/strong><\/h1>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Testo Colori per la stampa tipografica in un logo&#8221; _builder_version=&#8221;3.27.4&#8243; text_font_size=&#8221;18&#8243; ul_font_size=&#8221;18px&#8221; ul_line_height=&#8221;1.9em&#8221; header_text_color=&#8221;#ffa409&#8243; module_alignment=&#8221;left&#8221; custom_margin=&#8221;||0px|&#8221; custom_padding=&#8221;||0px|&#8221; border_style=&#8221;solid&#8221; _i=&#8221;1&#8243; _address=&#8221;5.3.0.1&#8243;]<\/p>\n<p class=\"p2\">Quando manderai il tuo logo in stampa, su un biglietto da visita per esempio, sar\u00e0 necessario utilizzare la versione <b>CMYK <\/b>(<b>Ciano<\/b>, <b>Magenta<\/b>,<b> Giallo<\/b>,<b> Nero<\/b>) del tuo logo. Questo perch\u00e9 in tipografia si usa la quadricromia per stampare qualsiasi colore, utilizzando percentuali diverse dei quatto colori base che sommandosi creano, come risultato, il colore scelto. Per esempio, il colore che ho utilizzato per evidenziare questo paragrafo \u00e8 composto da:<\/p>\n<ul>\n<li><strong>C<\/strong>=39 Ciano<\/li>\n<li><strong>M<\/strong>=66 Magenta<\/li>\n<li><strong>G<\/strong>=4 Giallo<\/li>\n<li><strong>K<\/strong>=5 Nero<\/li>\n<\/ul>\n<p class=\"p3\"><span class=\"s1\">Sempre per la stampa tipografica si pu\u00f2 scegliere di utilizzare i <b><a href=\"https:\/\/store.pantone.com\/it\/it\/\" target=\"_blank\" rel=\"noopener noreferrer\">Colori Pantone<\/a>.<\/b> I Colori Pantone in realt\u00e0 sono colori creati in moltissime diverse sfumature cromatiche. La scelta di utilizzare un Colore Pantone va valutata sulla base della tipologia di lavorazione e condivisa con lo stampatore.<\/span><\/p>\n<p class=\"p3\">Se si sceglie uno specifico colore \u00e8 necessario definire un riferimento Pantone i cui valori cromatici vengono comunque anche convertiti in CMYK quando la stampa avviene esclusivamente in quadricromia.<\/p>\n<p class=\"p3\">Normalmente, quando un designer progetta un logo, ne determina il colore, sia nella versione quadricromica (CMYK), sia nella versione Colore Pantone.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; _i=&#8221;4&#8243; _address=&#8221;5.4&#8243; column_structure=&#8221;1_4,3_4&#8243;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; _i=&#8221;0&#8243; _address=&#8221;5.4.0&#8243; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/www.biancolapisdesign.it\/Blog\/wp-content\/uploads\/2018\/09\/Biancolapis-Design-7.-Colore-nel-logo.-Pantone-7740.jpg&#8221; alt=&#8221;Biancolapis Design 7. Colore nel logo. Pantone 7740&#8243; align_tablet=&#8221;center&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;3.23&#8243; _i=&#8221;0&#8243; _address=&#8221;5.4.0.0&#8243;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; _i=&#8221;1&#8243; _address=&#8221;5.4.1&#8243; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Testo Colori per la stampa tipografica in un logo&#8221; _builder_version=&#8221;3.27.4&#8243; text_font_size=&#8221;18&#8243; ul_font_size=&#8221;18px&#8221; ul_line_height=&#8221;1.9em&#8221; header_text_color=&#8221;#ffa409&#8243; module_alignment=&#8221;left&#8221; custom_margin=&#8221;||0px|&#8221; custom_padding=&#8221;||30px|&#8221; border_style=&#8221;solid&#8221; _i=&#8221;0&#8243; _address=&#8221;5.4.1.0&#8243;]<\/p>\n<p class=\"p4\">Il colore Pantone corrispondente al colore CMYK che ho utilizzato per evidenziare questo capitolo del libro \u00e8 il <b><a href=\"https:\/\/www.pantone.com\/color-finder?q=7440\" target=\"_blank\" rel=\"noopener noreferrer\">Colore Pantone 7440C\u00a0<\/a><\/b>che trovi riprodotto sulla sinistra. In realt\u00e0 la quadricromia non sempre riesce a riprodurre il Pantone in modo fedelissimo. Per questo, quando si richiede un colore specifico, che deve essere sempre riprodotto in modo fedele, \u00e8 indispensabile la stampa con il colore Pantone, che spesso viene affiancato alla stampa quadricromica (CMYK + 1, 2, 3 Colori Pantone). Naturalmente questo inserimento di colori Pantone influisce sul costo della stampa.<\/p>\n<p class=\"p5\">Tutte le informazioni sul <strong>colore del logo<\/strong>, insieme a quelle relative alla <strong>scelta del lettering<\/strong> per la <a href=\"https:\/\/www.biancolapisdesign.it\/brand-identity-design\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>corporate identity<\/strong><\/a>, l\u2019immagine coordinata, vengono inserite solitamente in un <strong>manuale di utilizzo del logo<\/strong> che viene consegnato dal designer alla societ\u00e0 che ha lo ha incaricato della progettazione del logo.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;3.25&#8243; _i=&#8221;5&#8243; _address=&#8221;5.5&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; _i=&#8221;0&#8243; _address=&#8221;5.5.0&#8243; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Titolo Colori per l&#8217;utilizzo del logo sul web (RGB)&#8221; _builder_version=&#8221;3.27.4&#8243; _i=&#8221;0&#8243; _address=&#8221;5.5.0.0&#8243;]<\/p>\n<h1 id=\"salto-pagina-destinazione6\"><strong>Colori per l&#8217;utilizzo del logo sul web\u00a0(RGB)<\/strong><\/h1>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Testo Colori per l&#8217;utilizzo del logo sul web (RGB)&#8221; _builder_version=&#8221;3.27.4&#8243; text_font_size=&#8221;18&#8243; ul_font_size=&#8221;18px&#8221; ul_line_height=&#8221;1.9em&#8221; header_text_color=&#8221;#ffa409&#8243; module_alignment=&#8221;left&#8221; custom_margin=&#8221;||0px|&#8221; custom_padding=&#8221;||0px|&#8221; border_style=&#8221;solid&#8221; _i=&#8221;1&#8243; _address=&#8221;5.5.0.1&#8243;]<\/p>\n<p class=\"p1\"><span class=\"s1\">Diversa \u00e8 la resa cromatica di un logo per esempio su una pagina Facebook o su un sito internet. In quel caso sar\u00e0 necessario convertire i colori del logo nello spazio cromatico <b>RGB<\/b> (<b>Rosso<\/b>,<b> Giallo<\/b>, <b>Blu<\/b>) e definire le percentuali di colore affinch\u00e9 sia sempre possibile utilizzarlo con i colori corretti scelti e definiti nella fase progettuale.<\/span><\/p>\n<p class=\"p1\">Il colore che ho utilizzato per evidenziare questo passaggio \u00e8 codificato <span style=\"color: #a677a6;\"><b>#a677a6<\/b><\/span> come colore per il web ed \u00e8 composto in RGB da:<\/p>\n<ul>\n<li><strong>R<\/strong>=166 Rosso<\/li>\n<li><strong>G<\/strong>=119 Giallo<\/li>\n<li><strong>B<\/strong>=166 Blu<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;3.22&#8243; custom_margin=&#8221;-10px|||&#8221; custom_padding=&#8221;0|0px|0px|0px|false|false&#8221; top_divider_color=&#8221;#ffffff&#8221; bottom_divider_color=&#8221;#ffffff&#8221; bottom_divider_height=&#8221;60px&#8221; 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text_font_size=&#8221;18&#8243; header_text_color=&#8221;#ffa409&#8243; module_alignment=&#8221;left&#8221; border_style=&#8221;solid&#8221; _i=&#8221;0&#8243; _address=&#8221;7.0.0.0&#8243;]<\/h2>\n<h2><span style=\"color: #ffa409;\"><strong>Vuoi aiuto?<br \/><\/strong><\/span><\/h2>\n<p>Se alla fine di questo percorso ritieni di <strong>voler affidare ad un designer della comunicazione la progettazione di un logo o la comunicazione del brand della tua azienda<\/strong>, <strong>non esitare a contattarmi, sar\u00f2 felice di esserti utile.<\/strong><\/p>\n<h2>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; _i=&#8221;1&#8243; _address=&#8221;7.1&#8243; column_structure=&#8221;1_4,3_4&#8243;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; _i=&#8221;0&#8243; _address=&#8221;7.1.0&#8243; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/www.biancolapisdesign.it\/Blog\/wp-content\/uploads\/2018\/08\/Eleonora-Giacinti.jpg&#8221; align=&#8221;right&#8221; align_tablet=&#8221;center&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;3.23&#8243; max_width=&#8221;70%&#8221; border_radii=&#8221;on|100px|100px|100px|100px&#8221; _i=&#8221;0&#8243; _address=&#8221;7.1.0.0&#8243;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; _i=&#8221;1&#8243; _address=&#8221;7.1.1&#8243; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;3.29.3&#8243; hover_enabled=&#8221;0&#8243; _i=&#8221;0&#8243; _address=&#8221;7.1.1.0&#8243;]<\/p>\n<p><em>Ho iniziato la mia attivit\u00e0 di appassionata designer della comunicazione, dopo aver conseguito il diploma triennale di Grafica e Comunicazione Visiva presso l\u2019Istituto Europeo di Design di Roma, quando la progettazione grafica avveniva con matita, pennarelli Pantone, fogli Letraset e colla Cow.<\/em><br \/> <em> Curo il design e la comunicazione visiva per enti istituzionali pubblici e privati, aziende, associazioni, fondazioni e liberi professionisti. Mi occupo di logo design, identit\u00e0 visiva, corporate identity e brand identity per aziende e startup.\u00a0Creo il logo, la brochure, il sito web e qualsiasi prodotto utile per comunicare in modo efficace, funzionale e piacevole.\u00a0<\/em><\/p>\n<p style=\"text-align: left;\"><strong>Eleonora Giacinti<\/strong><br \/> <strong>Designer della Comunicazione e autore del libro<\/strong> <a href=\"https:\/\/www.biancolapisdesign.it\/crea-un-logo-brillante\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em><strong>Crea un Logo Brillante<\/strong><\/em><\/a><\/p>\n<h2 id=\"salto-pagina-destinazione3\"><\/h2>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/www.biancolapisdesign.it\/contatti\/&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Contatti&#8221; button_alignment=&#8221;left&#8221; _builder_version=&#8221;3.16&#8243; custom_button=&#8221;on&#8221; button_text_size=&#8221;15&#8243; button_text_color=&#8221;#ffffff&#8221; button_bg_color=&#8221;#ffa409&#8243; button_border_width=&#8221;4&#8243; button_border_color=&#8221;#ffa409&#8243; button_border_radius=&#8221;100&#8243; button_font=&#8221;|on|||&#8221; background_layout=&#8221;dark&#8221; button_letter_spacing_hover=&#8221;0&#8243; saved_tabs=&#8221;all&#8221; button_text_size__hover_enabled=&#8221;off&#8221; button_text_size__hover=&#8221;null&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover=&#8221;null&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover=&#8221;null&#8221; button_text_color__hover_enabled=&#8221;off&#8221; button_text_color__hover=&#8221;null&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_one_text_color__hover=&#8221;null&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover=&#8221;null&#8221; button_border_width__hover_enabled=&#8221;off&#8221; button_border_width__hover=&#8221;null&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_one_border_width__hover=&#8221;null&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover=&#8221;null&#8221; button_border_color__hover_enabled=&#8221;off&#8221; button_border_color__hover=&#8221;null&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_one_border_color__hover=&#8221;null&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover=&#8221;null&#8221; button_border_radius__hover_enabled=&#8221;off&#8221; button_border_radius__hover=&#8221;null&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover=&#8221;null&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover=&#8221;null&#8221; button_letter_spacing__hover_enabled=&#8221;on&#8221; button_letter_spacing__hover=&#8221;0&#8243; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_one_letter_spacing__hover=&#8221;null&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover=&#8221;null&#8221; button_bg_color__hover_enabled=&#8221;off&#8221; button_bg_color__hover=&#8221;null&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_one_bg_color__hover=&#8221;null&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover=&#8221;null&#8221; _i=&#8221;1&#8243; _address=&#8221;7.1.1.1&#8243;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p><\/b> In questo articolo, ti parler\u00f2 del settimo e ultimo passaggio strategico per creare un logo: <b> il colore in un logo<\/b>. Analizzeremo insieme questo passaggio che, dopo il sesto step, nel quale ti ho parlato del lettering per un logo, \u00e8&#8230;<\/p>\n","protected":false},"author":2,"featured_media":52380,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8],"tags":[47,49,48],"class_list":["post-52371","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crea-un-logo-brillante","tag-colore-logo","tag-colori-pantone","tag-quadricromia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Il colore in un logo | Biancolapis Design<\/title>\n<meta name=\"description\" content=\"Il colore in un logo \u00e8 un elemento importantissimo. Ogni colore ha suoi significati, qualit\u00e0 energetica e regole. Come scegliere il colore perfetto?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.biancolapisdesign.it\/Blog\/il-colore-in-un-logo\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Il colore in un logo | Biancolapis Design\" \/>\n<meta property=\"og:description\" content=\"Il colore in un logo \u00e8 un elemento importantissimo. Ogni colore ha suoi significati, qualit\u00e0 energetica e regole. 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